StretchLearn Course
A hands-on YouTube SEO system: research demand, package metadata, design thumbnails that get clicked, and read Analytics to know exactly what to fix next.
Course Overview
YouTube is the world's second-largest search engine and a recommendation engine that sends most views through Browse and Suggested, not search alone. This course teaches the levers you actually control — titles, descriptions, tags, chapters, thumbnails, end screens, and playlists — and how to read YouTube Analytics to know which lever to pull next. By the end you will run a repeatable optimise-publish-measure loop instead of guessing.
Learning Outcomes
Research video keywords and intent using YouTube autosuggest, TubeBuddy, and VidIQ to choose topics with demand
Write search-and-suggested-optimised titles, descriptions, and tags that match viewer intent without keyword stuffing
Design high-contrast thumbnails and run A/B title-and-thumbnail tests to lift click-through rate
Structure videos with chapters, end screens, cards, and playlists that increase session watch time
Interpret YouTube Analytics — CTR, average view duration, audience retention, and traffic sources — to diagnose performance
Run a weekly optimisation routine that refreshes old videos and compounds channel growth
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Understand the two engines that drive views — search and the recommendation system — and the signals each one rewards.
Find video ideas people are actively searching for and judge whether you can realistically rank or get suggested.
Earn the click and feed the search engine — titles, thumbnails, descriptions, tags, and chapters done deliberately.
Keep viewers watching, route them to the next video, and use Analytics to decide what to fix.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.