StretchLearn Course

Run YouTube ads that get watched and convert

From a linked channel to scaled, profitable video campaigns

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

This hands-on course teaches the full YouTube paid-media workflow the way a working video buyer runs it: linking your channel to Google Ads, choosing between skippable in-stream, bumpers, non-skippable, and Shorts placements, and matching each to a campaign goal and bid strategy. You will set up audiences from in-market, affinity, custom segments, and your own data, write hooks that survive the first five seconds, and read the metrics that decide whether to scale or cut. You finish able to launch a measurable campaign, understand view-through conversions, and grow the winners without wasting spend.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Link a YouTube channel to Google Ads and choose the campaign goal, subtype, and ad format that fit the objective

Build a clean campaign structure across skippable in-stream, bumper, non-skippable, and Shorts inventory

Target with audience signals using in-market, affinity, custom, and first-party segments without over-narrowing

Write a hook-first 6 second and 15 to 30 second script that earns the watch and passes ad review

Choose Target CPA, Maximize Conversions, Target CPM, or CPV bidding and set a budget that exits the learning phase

Read view-through conversions and core video metrics, then scale winners with budget, audience, and creative moves

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: The YouTube Ads Foundation

How YouTube advertising works inside Google Ads: the formats and where they appear, the account and channel link you build on, and the campaign structure that keeps spend organized and readable.

3 lessons

How YouTube Ads Live Inside Google AdsContent · 45 min

Preview Enabled

Linking Your Channel and Setting Up the AccountContent · 45 min

LMS Access

Campaign Structure and NamingContent · 45 min

LMS Access

Module 2

Module 2: Targeting and Audiences

Reach the right viewers using YouTube's audience and content targeting, layered so you find buyers without strangling delivery.

3 lessons

Audience Targeting: Who You ReachContent · 45 min

LMS Access

Content Targeting: Where Your Ad RunsContent · 45 min

LMS Access

Layering, Bidding, and Avoiding Over-TargetingContent · 45 min

LMS Access

Module 3

Module 3: Creative That Earns the Watch

Script and structure YouTube video ads around the hook and the format, because on a skippable feed the creative is the biggest lever on cost.

3 lessons

The First Five Seconds Decide EverythingContent · 45 min

LMS Access

Scripting for Each Format and LengthContent · 45 min

LMS Access

Testing Creative and Passing Ad ReviewContent · 45 min

LMS Access

Module 4

Module 4: Measure, Optimize, and Scale

Read the metrics that matter on YouTube, with view-through conversions at the center, then grow the winners without breaking what is working.

3 lessons

View-Through Conversions and the Metrics That MatterContent · 45 min

LMS Access

Optimization Levers and a Weekly RoutineContent · 45 min

LMS Access

Scaling Winners Without Breaking ThemContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

YouTube AdsGoogle Adsin-stream adsbumper adsYouTube Shorts adsview-through conversionsvideo marketingperformance marketing