StretchLearn Course

Master the Business That Moves Product From Maker to Shelf.

Margins, MOQs, retail accounts, and logistics, taught with real numbers and the tools the trade actually uses.

Beginner9 hr 40 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Wholesale and distribution is the invisible layer that moves nearly every physical product from the people who make it to the stores that sell it, and it runs on margins measured in single-digit percentages. This course shows you how the business model really works: how product gets marked up from cost to wholesale to retail, how to price tiers and set minimum order quantities, how to land and grow retail accounts from independents to big-box chains, and how to manage the inventory, freight, and cash conversion cycle that separate profitable distributors from broke ones. You will work real numbers throughout, learn the named platforms and tools the trade uses, and finish able to model a wholesale deal, pitch a buyer, and keep the back end from sinking the front end.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Explain how product is marked up from cost to wholesale to retail and calculate margin at each step

Set wholesale price tiers, minimum order quantities, and trade terms that protect margin

Pitch, onboard, and grow retail accounts from independents to chain and big-box buyers

Manage inventory using reorder points, safety stock, and GMROII to keep cash from getting trapped

Run the logistics and order workflow from PO to fulfillment, including EDI and freight basics

Diagnose the cash conversion cycle and the unit economics that decide whether a distributor survives

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: How the Wholesale and Distribution Model Works

Before you price anything you need to understand where wholesale sits in the supply chain and how it earns its margin. This module covers the channel, the difference between a wholesaler and a distributor, and the markup math that turns cost into wholesale into retail.

3 lessons

Where Wholesale Sits in the Supply ChainContent · 45 min

Preview Enabled

Wholesaler vs. Distributor vs. BrokerContent · 45 min

LMS Access

The Markup Chain: Cost to Wholesale to RetailContent · 50 min

LMS Access

Module 2

Module 2: Pricing, MOQs, and Trade Terms

This module turns the markup math into a real price sheet. It covers building wholesale price tiers, setting minimum order quantities and case packs, and the trade terms, discounts, and policies that protect your margin and your channel.

3 lessons

Building Wholesale Price TiersContent · 45 min

LMS Access

Minimum Order Quantities and Case PacksContent · 50 min

LMS Access

Trade Terms, Discounts, and Getting PaidContent · 50 min

LMS Access

Module 3

Module 3: Retailer Relationships and Channel Strategy

Distribution is ultimately a relationship business. This module covers the types of retail accounts and how they differ, how to pitch and onboard a buyer, and how to manage channels so you grow without cannibalizing yourself.

3 lessons

Knowing Your Buyers: Independents to Big-BoxContent · 45 min

LMS Access

Pitching and Onboarding a Retail AccountContent · 50 min

LMS Access

Channel Management and Avoiding ConflictContent · 45 min

LMS Access

Module 4

Module 4: Inventory, Logistics, and the Cash That Decides It

The back end is where distributors actually win or lose. This module covers the order-to-fulfillment workflow including EDI and freight, inventory control with reorder points and GMROII, and the cash conversion cycle and unit economics behind a viable distribution business.

3 lessons

The Order-to-Fulfillment WorkflowContent · 50 min

LMS Access

Inventory Control: Reorder Points and GMROIIContent · 55 min

LMS Access

The Cash Conversion Cycle and Unit EconomicsContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

wholesaledistributionmargins and markupminimum order quantityretailer relationshipsinventory managementlogistics and freighttrade terms