StretchLearn Course
Brief, source, license, and benchmark creator content that actually performs in paid and organic.
Course Overview
This beginner course turns UGC and creator content from a one-off favour into a repeatable supply chain. You will write briefs that get usable footage, choose between UGC creators, affiliates, and influencers, lock down licensing and usage rights, and benchmark performance so spend follows the winners. Every module uses named platforms, real rate ranges, and worked examples you can copy.
Learning Outcomes
Distinguish UGC, affiliate, and influencer collaborations and pick the right model per goal
Write a creator brief that reliably returns usable, on-spec footage
Source creators through marketplaces, hashtags, and direct outreach with sane budgets
Negotiate usage rights, whitelisting, and exclusivity in plain licensing terms
Structure paid creative tests that isolate hooks, angles, and formats
Benchmark UGC against studio creative using thumbstop, hold, and cost-per-result
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Define the formats and collaboration models, see why native creative outperforms polished studio work, and decide which model fits your goal and budget.
Write briefs that return usable footage on the first try, find the right creators through marketplaces and direct outreach, and run the logistics without chaos.
Lock down who can use what content, where, and for how long, master ad whitelisting, and treat disclosure and creator relationships as assets.
Put creator content into structured paid tests, read the metrics that matter, and benchmark UGC against studio work so spend follows the winners.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.