StretchLearn Course

Stop trading hours for dollars and start running a real trades business

The pricing, marketing, and operations system that fills the schedule and protects the margin for plumbing, electrical, and HVAC owners.

Beginner9 hr 35 minSelf PacedRegistered

Course Overview

What this course is designed to develop

This course turns a working tradesperson into a profitable business owner. You will set service prices that protect your margin, get found on Google Maps and in 'near me' searches, dispatch jobs so trucks stay full, and build a technician team that delivers consistent 5-star visits. Every lesson uses named software, real benchmark numbers, and worked examples drawn from plumbing, electrical, and HVAC shops.

Learning Outcomes

What the learner should be able to understand, build, or execute.

01

Build a flat-rate price book that hits a target gross margin on every job instead of guessing hourly rates

02

Rank a trades business in the Google Map Pack using a fully optimized Google Business Profile and local SEO

03

Dispatch and schedule technicians to cut windshield time and raise billable-hour efficiency above 60 percent

04

Recruit, onboard, and pay technicians using pay structures and KPIs that retain skilled people

05

Generate a steady flow of Google reviews and convert phone leads with a tracked booking process

06

Read the core unit-economics numbers (revenue per truck, close rate, average ticket) that signal a healthy shop

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Pricing the Job, Not the Hour

Replace guesswork hourly billing with a flat-rate price book built on a real shop rate, target margins, and the unit economics every healthy trades business tracks.

3 lessons
Why Hourly Billing Quietly Bankrupts Trades ShopsContent · 45 min
Preview Enabled
Calculating Your True Shop Rate and Break-EvenContent · 50 min
LMS Access
Building the Flat-Rate Price Book and Reading Unit EconomicsContent · 50 min
LMS Access
Module 2

Module 2: Getting Found: Local SEO and Lead Generation

Win the Google Map Pack, build a website that converts, and turn paid and organic channels into a predictable flow of booked calls.

3 lessons
Dominating the Google Map Pack with Your Business ProfileContent · 50 min
LMS Access
A Website and Tracking Setup That Converts CallsContent · 45 min
LMS Access
Paid Ads, LSAs, and Building a Channel MixContent · 45 min
LMS Access
Module 3

Module 3: Dispatching, Scheduling, and Field Service Software

Keep trucks full and customers informed with a dispatch system, smart scheduling, and the field-service software that runs a modern trades shop.

3 lessons
The Dispatch Function: Matching the Right Tech to the Right JobContent · 50 min
LMS Access
Scheduling to Cut Windshield Time and Raise Billable HoursContent · 45 min
LMS Access
Choosing and Using Field Service Management SoftwareContent · 50 min
LMS Access
Module 4

Module 4: People and Reputation: Technicians and 5-Star Reviews

Recruit and retain skilled technicians with the right pay and KPIs, then build a review engine that compounds your reputation and lowers your cost per lead.

3 lessons
Recruiting and Retaining Technicians in a Tight Labor MarketContent · 50 min
LMS Access
Pay Structures and Technician KPIs That Drive PerformanceContent · 50 min
LMS Access
Building a Review Engine and Reputation FlywheelContent · 45 min
LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

plumbing businessHVAC marketingelectrical contractorlocal SEOflat-rate pricingdispatchingGoogle Business Profilefield service software