StretchLearn Course
The pricing, marketing, and operations system that fills the schedule and protects the margin for plumbing, electrical, and HVAC owners.
Course Overview
This course turns a working tradesperson into a profitable business owner. You will set service prices that protect your margin, get found on Google Maps and in 'near me' searches, dispatch jobs so trucks stay full, and build a technician team that delivers consistent 5-star visits. Every lesson uses named software, real benchmark numbers, and worked examples drawn from plumbing, electrical, and HVAC shops.
Learning Outcomes
Build a flat-rate price book that hits a target gross margin on every job instead of guessing hourly rates
Rank a trades business in the Google Map Pack using a fully optimized Google Business Profile and local SEO
Dispatch and schedule technicians to cut windshield time and raise billable-hour efficiency above 60 percent
Recruit, onboard, and pay technicians using pay structures and KPIs that retain skilled people
Generate a steady flow of Google reviews and convert phone leads with a tracked booking process
Read the core unit-economics numbers (revenue per truck, close rate, average ticket) that signal a healthy shop
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Replace guesswork hourly billing with a flat-rate price book built on a real shop rate, target margins, and the unit economics every healthy trades business tracks.
Win the Google Map Pack, build a website that converts, and turn paid and organic channels into a predictable flow of booked calls.
Keep trucks full and customers informed with a dispatch system, smart scheduling, and the field-service software that runs a modern trades shop.
Recruit and retain skilled technicians with the right pay and KPIs, then build a review engine that compounds your reputation and lowers your cost per lead.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.