StretchLearn Course

Run TikTok ads that actually sell

From a clean account to scaled, profitable campaigns and TikTok Shop sales

Beginner9 hr 40 minSelf PacedRegistered

Course Overview

What this course is designed to develop

This hands-on course teaches the full TikTok paid-media workflow the way a working buyer runs it: structuring campaigns and ad groups, choosing the right objective and bid strategy, installing and verifying the TikTok Pixel and Events API, and producing native creative across Spark Ads, In-Feed, and TopView. You will set up real targeting, read the metrics that decide whether to scale or cut, and connect TikTok Shop so ads drive in-app sales. You finish able to launch a clean, measurable campaign and scale the winners without breaking the learning phase.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Structure a TikTok campaign, ad group, and ad hierarchy that maps to a clear objective and budget

Install and verify the TikTok Pixel and Events API, then build Custom and Lookalike Audiences without over-narrowing

Produce native Spark Ads and In-Feed creative that survives the first two seconds and passes ad review

Choose the right optimization goal and bid strategy and exit the learning phase with stable cost per result

Read TikTok Ads Manager metrics and scale winners with budget, audience, and creative moves that protect performance

Connect TikTok Shop and run product and Video Shopping Ads that drive in-app purchases

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: The TikTok Ads Manager Foundation

How TikTok advertising works as a system: the auction and creative-led model, the account structure you will build on, and the campaign hierarchy that keeps spend organised and readable.

3 lessons

Why TikTok Ads Are a Creative-First AuctionContent · 45 min

Preview Enabled

Setting Up the Account, Business Center, and BillingContent · 45 min

LMS Access

The Campaign, Ad Group, and Ad HierarchyContent · 50 min

LMS Access

Module 2

Module 2: Tracking, Targeting, and the Pixel

The measurement and audience foundation: installing and verifying the TikTok Pixel and Events API, building Custom and Lookalike Audiences, and targeting without strangling delivery.

3 lessons

Installing and Verifying the TikTok Pixel and Events APIContent · 50 min

LMS Access

Audience Targeting: Custom and Lookalike AudiencesContent · 50 min

LMS Access

Placements, Schedules, and Brand SafetyContent · 45 min

LMS Access

Module 3

Module 3: Creative That Works: Formats and the Hook

The craft that decides TikTok performance: the native ad formats from In-Feed to Spark Ads to TopView, the first-two-seconds hook, and how to brief and source video that feels organic.

3 lessons

The Ad Formats: In-Feed, Spark Ads, TopView, and MoreContent · 50 min

LMS Access

The First Two Seconds: Hooks That Stop the ScrollContent · 50 min

LMS Access

Briefing, Sourcing, and Passing Ad ReviewContent · 45 min

LMS Access

Module 4

Module 4: Bidding, Scaling, and TikTok Shop

Turning a live campaign into a profitable, growing one: optimization goals and bid strategies, the learning phase, reading the metrics, scaling without breaking delivery, and connecting TikTok Shop for in-app sales.

3 lessons

Optimization Goals, Bid Strategies, and the Learning PhaseContent · 50 min

LMS Access

Reading the Metrics and Scaling the WinnersContent · 50 min

LMS Access

TikTok Shop and Shoppable Video AdsContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

TikTok AdsTikTok Ads ManagerSpark AdsTikTok PixelLookalike AudiencesTikTok Shoppaid socialperformance marketing