StretchLearn Course

Fix the Technical Foundations That Decide Whether Your Site Can Rank

Master crawlability, indexation, Core Web Vitals, schema markup, JavaScript rendering, log-file analysis, and site architecture with real tools and thresholds.

Preview Curriculum Back to Catalog

Beginner9 hr 35 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Great content cannot rank if search engines cannot crawl, render, and index the pages it lives on, which is why technical SEO is the foundation every other SEO effort stands on. This course teaches the modern technical SEO audit end to end: how crawlers and indexing actually work, how to read robots.txt, sitemaps, and the Search Console Indexing report, how to pass Core Web Vitals, how to add schema markup that earns rich results, how to handle JavaScript rendering, how to read server log files, and how to design a crawl-efficient site architecture. Every lesson uses real tools like Google Search Console, Screaming Frog, Lighthouse, and the Rich Results Test, with concrete thresholds and worked examples so you can audit a site and ship fixes that move rankings.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Diagnose crawlability and indexation issues using robots.txt, sitemaps, and the Search Console Indexing report

Run a full-site crawl in Screaming Frog and triage status codes, redirects, and broken links

Measure and pass Core Web Vitals (LCP, INP, CLS) using field and lab data

Add and validate Schema.org structured data that qualifies pages for rich results

Audit how JavaScript rendering affects what Googlebot indexes and fix render-blocking gaps

Read server log files and design a flat, crawl-efficient site architecture and internal linking plan

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Crawlability and Indexation Fundamentals

Understand how search engines discover, crawl, and index pages, then control all three with robots.txt, sitemaps, meta directives, and the Search Console Indexing report.

3 lessons

How Crawling, Rendering, and Indexing Actually WorkContent · 45 min

Preview Enabled

robots.txt, Meta Robots, and Canonical TagsContent · 50 min

LMS Access

XML Sitemaps and the Indexing ReportContent · 45 min

LMS Access

Module 2

Module 2: Crawling Your Site and Fixing Status Codes

Run a full-site crawl with Screaming Frog, triage HTTP status codes, fix redirect chains and broken links, and resolve duplicate-content and thin-page issues.

3 lessons

Running a Full-Site Crawl in Screaming FrogContent · 50 min

LMS Access

HTTP Status Codes, Redirects, and Broken LinksContent · 45 min

LMS Access

Duplicate Content, Thin Pages, and Crawl WasteContent · 45 min

LMS Access

Module 3

Module 3: Core Web Vitals and Page Experience

Measure and improve the speed and stability signals Google uses, separate field data from lab data, and fix the most common LCP, INP, and CLS problems.

3 lessons

Core Web Vitals: LCP, INP, and CLSContent · 50 min

LMS Access

Measuring With Field Data Versus Lab DataContent · 45 min

LMS Access

Fixing Common Speed and Stability ProblemsContent · 50 min

LMS Access

Module 4

Module 4: Schema, JavaScript, and Site Architecture

Add structured data that earns rich results, audit JavaScript rendering so Googlebot sees your content, read server logs, and design a crawl-efficient architecture.

3 lessons

Schema Markup and Rich ResultsContent · 50 min

LMS Access

JavaScript Rendering and the Indexing GapContent · 50 min

LMS Access

Log-File Analysis and Site ArchitectureContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

Technical SEOCrawlabilityIndexationCore Web VitalsSchema MarkupJavaScript SEOLog File AnalysisSite Architecture