StretchLearn Course
Position a narrow niche, build a free-to-paid funnel that converts, and grow through recommendations, referrals, and Notes.
Course Overview
Learn how to launch, grow, and convert a Substack newsletter into recurring income. You will define a narrow positioning angle, build a free-to-paid funnel with a paywall and welcome sequence that actually converts, and engineer growth through the Substack recommendation network, referral program, and Notes. The course ends with the pricing, retention, and reporting systems that turn a list into predictable monthly revenue.
Learning Outcomes
Define a narrow Substack positioning angle and one-line promise before publishing issue one
Build a free-to-paid funnel with a paywall split, welcome sequence, and paid-tier offer that converts
Grow subscribers through the recommendation network, referral program, and cross-posts using real benchmarks
Run a Substack Notes content engine that compounds list growth without daily burnout
Set founding-member, monthly, and annual pricing and reduce churn with a save-and-pause playbook
Track open rate, paid-conversion rate, churn, and ARPU to forecast monthly recurring revenue
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Most newsletters stall because the angle is too broad for anyone to feel it is for them. You will pick a narrow position, write a one-line promise, and design a publication people choose over the noise.
A growing free list is worthless without a path to revenue. You will design the paywall, welcome sequence, and paid offer that turn readers into subscribers.
You will turn Substack's native network and your readers into a compounding subscriber-acquisition machine using levers that cost nothing.
Sustained growth comes from a content engine you can maintain and a base you keep. You will master Substack Notes, churn reduction, and the metrics that forecast revenue.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.