StretchLearn Course

Build a style guide your team will actually keep using

Component patterns, editorial image rules, voice, and a system to keep it current

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

This hands-on course teaches the craft of the style guide, the practical reference a team reaches for at the moment of a decision, separate from the high-level brand book. You will define one source of truth, document components with a consistent anatomy, states and usage rules, write editorial image guidelines and a tone-of-voice document using we are and we are not pairs and rewritten before and after examples, and assemble everything in a living platform. You will finish with a governance model, a contribution and versioning process, and a maintenance routine, so the guide stays the single trusted reference long after launch.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Distinguish a style guide from brand guidelines and a design system, and scope the right type and depth

Document a UI component with anatomy, variants, states, spacing tokens and do and do not rules

Write editorial image guidelines covering subject, treatment, crop, alt text and licensing

Produce a tone-of-voice document with we are and we are not pairs and rewritten before and after examples

Assemble a living guide in Figma, Zeroheight or Storybook with consistent, templated entries

Set up governance, contribution, versioning and a maintenance routine that keeps the guide accurate

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: What a Style Guide Is For

Where a style guide sits between a brand book and a coded design system, what kinds exist, and how to scope the right one before documenting anything.

3 lessons

Style Guide, Brand Guidelines, Design SystemContent · 45 min

Preview Enabled

Choosing the Type and ScopeContent · 45 min

LMS Access

One Source of TruthContent · 45 min

LMS Access

Module 2

Module 2: Documenting Components and Patterns

Turn a screenshot of a button into a real reference entry: a repeatable anatomy, variants, states, spacing and usage rules that someone else can apply correctly.

3 lessons

Anatomy of a Component EntryContent · 45 min

LMS Access

Variants, States and Spacing TokensContent · 45 min

LMS Access

Do and Do Not Rules That StickContent · 45 min

LMS Access

Module 3

Module 3: Editorial Images and Tone of Voice

The non-UI half of a style guide: direct photography and illustration concretely, and write a tone-of-voice document that makes everyone sound like one author.

3 lessons

Editorial Image GuidelinesContent · 45 min

LMS Access

Writing a Tone-of-Voice DocumentContent · 45 min

LMS Access

Content Style and TerminologyContent · 45 min

LMS Access

Module 4

Module 4: Building and Maintaining the Guide

Assemble everything in a living platform, then put governance, contribution and versioning in place so the guide stays accurate instead of rotting after launch.

3 lessons

Assembling a Living GuideContent · 45 min

LMS Access

Governance, Contribution and VersioningContent · 45 min

LMS Access

Keeping the Guide From Going StaleContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

style guidepattern librarycomponent documentationtone of voiceeditorial guidelinesdesign tokensliving style guidedocumentation maintenance