StretchLearn Course

Run social media like a marketing channel, not a hobby

A repeatable system to choose platforms, ship content consistently, grow an audience, and prove the return.

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

This course turns scattered posting into a managed marketing channel for a real business account. You will select platforms with a fit-and-resource scorecard, build a batchable content calendar around content pillars, grow reach organically with hooks and formats that earn distribution, and run community management with documented response standards. By the end you can tie social activity to leads, sales, and a defensible ROI figure.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Select the two or three social platforms that fit your audience, offer, and capacity using a weighted scorecard

Build a quarterly content calendar from content pillars that one person can batch and ship consistently

Grow organic reach with hooks, native formats, and a posting rhythm tuned to each platform algorithm

Run community management with documented response times, an escalation path, and brand-safe replies

Set up UTM tracking and platform analytics to attribute leads and sales back to specific posts and channels

Calculate social media ROI and report it in a one-page dashboard an owner or manager will trust

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Strategy and Choosing the Right Platforms

Set a goal you can measure, then pick the two or three platforms that actually fit your audience and your capacity instead of trying to be everywhere.

3 lessons

From Random Posting to a Real StrategyContent · 45 min

Preview Enabled

Mapping Your Audience to PlatformsContent · 45 min

LMS Access

The Platform Scorecard: Choosing Two or ThreeContent · 45 min

LMS Access

Module 2

Module 2: Content Calendars and Consistent Creation

Replace last-minute posting with content pillars, a batchable calendar, and a workflow that ships reliably even on a busy week.

3 lessons

Content Pillars: Never Stare at a Blank Page AgainContent · 45 min

LMS Access

Building a Calendar You Can Actually KeepContent · 45 min

LMS Access

Batching and a Repeatable Creation WorkflowContent · 45 min

LMS Access

Module 3

Module 3: Organic Growth and the Algorithm

Earn reach you do not pay for by understanding what each algorithm rewards, writing hooks that stop the scroll, and using native formats and hashtags well.

3 lessons

How the Algorithm Actually Decides What to ShowContent · 45 min

LMS Access

Hooks, Formats, and Stopping the ScrollContent · 45 min

LMS Access

Hashtags, Discovery, and Compounding ReachContent · 45 min

LMS Access

Module 4

Module 4: Community Management and Measuring ROI

Turn followers into a community with documented response standards and crisis handling, then attribute results and report a defensible ROI.

3 lessons

Community Management That Builds LoyaltyContent · 45 min

LMS Access

Handling Negativity and Brand SafetyContent · 45 min

LMS Access

Tracking, Attribution, and Reporting ROIContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

social media strategycontent calendarplatform selectionorganic growthcommunity managementsocial media ROIcontent pillarsUTM tracking