StretchLearn Course

Turn Snapchat's Gen Z reach into measurable revenue

Plan, launch, and scale Snap Ads, Collection Ads, and AR Lenses with attribution you can actually trust.

Beginner9 hr 40 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Learn to plan, launch, and scale paid campaigns on Snapchat using Ads Manager, from the Snap Pixel and Conversions API to creative formats that actually convert on a vertical, sound-on, 6-second-attention platform. You will master campaign structure, audience targeting, AR Lens and Collection Ad formats, and the attribution settings that decide whether your ROAS numbers are trustworthy. Every lesson maps to a step you take inside your own Ads Manager account so you graduate with a working DTC funnel, not just notes.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Build a three-tier campaign structure (campaign, ad set, ad) in Snapchat Ads Manager aligned to a full marketing funnel

Install and validate the Snap Pixel and Conversions API so purchase and add-to-cart events report reliably

Choose between Snap Ads, Collection Ads, Story Ads, Dynamic Ads, and AR Lenses based on funnel stage and offer

Construct prospecting and retargeting audiences using Snap Audience Match, Lookalikes, and predefined Snap Audiences

Produce thumb-stopping vertical 9:16 creative that respects Snapchat specs, swipe-up CTAs, and sound-on viewing

Calculate true ROAS and break-even ROAS, read the attribution window, and run a weekly scaling-and-cutting routine

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: The Snapchat Ads Landscape and Account Setup

Understand who you actually reach on Snapchat, how the platform differs from Meta and TikTok, and stand up a clean Ads Manager and Business account from scratch.

3 lessons

Who You Reach on Snapchat and Why It Is DifferentContent · 45 min

Preview Enabled

Setting Up Business Manager and Ads ManagerContent · 45 min

LMS Access

Snapchat Ad Policies, Verticals, and Account HealthContent · 45 min

LMS Access

Module 2

Module 2: Ad Formats, Creative, and AR Lenses

Master every Snapchat ad format, the vertical creative specs that matter, and how to brief and use AR Lenses without a huge production budget.

3 lessons

The Snapchat Ad Format MenuContent · 50 min

LMS Access

Vertical Creative That ConvertsContent · 50 min

LMS Access

AR Lenses and Filters Without a Huge BudgetContent · 50 min

LMS Access

Module 3

Module 3: Targeting, the Snap Pixel, and Audiences

Install the Snap Pixel and Conversions API, build prospecting and retargeting audiences, and understand how Snapchat's targeting and attribution actually work.

3 lessons

Installing the Snap Pixel and Conversions APIContent · 50 min

LMS Access

Audience Targeting: Prospecting and RetargetingContent · 50 min

LMS Access

Attribution Windows and What Snapchat CountsContent · 45 min

LMS Access

Module 4

Module 4: Launching, Measuring ROAS, and Scaling

Launch a full-funnel campaign, set budgets and bids, calculate true and break-even ROAS, and run a disciplined weekly scaling-and-cutting routine.

3 lessons

Campaign Structure, Objectives, and BudgetsContent · 50 min

LMS Access

Calculating True ROAS and Break-Even ROASContent · 50 min

LMS Access

Reading Reports and the Weekly Scale-and-Cut RoutineContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

Snapchat AdsAds ManagerAR LensesSnap PixelROASDTC marketingsocial advertisingretargeting