StretchLearn Course

Run Text-Message Campaigns That Convert Without Getting Sued

Master TCPA-compliant opt-in, list segmentation, promo and abandonment flows, and cadence strategy on platforms like Klaviyo, Attentive, and Postscript.

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Beginner9 hr 45 minSelf PacedRegistered

Course Overview

What this course is designed to develop

SMS is the highest-engagement channel in marketing, with open rates near 98 percent and read times under five minutes, but a single careless blast can trigger TCPA lawsuits at 500 to 1,500 dollars per text. This course teaches the modern playbook end to end: legal opt-in mechanics, list growth, segmentation, the campaign types that convert (promotions, cart abandonment, back-in-stock), lifecycle automations, send-time and cadence strategy, and the deliverability and metrics that keep your shortcode or 10DLC number healthy. Every lesson uses real platform settings, named tools like Attentive, Klaviyo, and Postscript, sample message copy, and worked numbers so you can launch and scale responsibly.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Build TCPA-compliant single and double opt-in flows that grow a list you legally own

Segment subscribers by behavior, lifecycle stage, and engagement to lift response rates

Write and schedule promotional, transactional, and conversational campaigns that convert

Set up cart-abandonment, welcome, and back-in-stock automations that recover revenue

Design a send-time and cadence strategy that maximizes clicks while limiting opt-outs

Read deliverability and ROI metrics to keep your 10DLC or shortcode number healthy

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Foundations: Why SMS Wins and How to Stay Legal

Understand what makes SMS the highest-engagement channel and learn the TCPA and carrier rules that govern every text you send.

3 lessons

Why SMS Outperforms Every Other ChannelContent · 45 min

Preview Enabled

TCPA, the CTIA, and the Rules That Keep You Out of CourtContent · 55 min

LMS Access

Picking Your Number Type: 10DLC, Toll-Free, and ShortcodesContent · 50 min

LMS Access

Module 2

Module 2: List Growth and Segmentation: Building an Asset You Own

Capture compliant opt-ins through high-converting flows, then segment subscribers so every message is relevant.

3 lessons

Opt-In Mechanics: Single, Double, and the Tools That ConvertContent · 50 min

LMS Access

Welcome Series: Turning a New Number Into a First SaleContent · 45 min

LMS Access

Segmentation: The Difference Between a List and an AssetContent · 50 min

LMS Access

Module 3

Module 3: Campaigns and Automations: The Messages That Make Money

Run the promotional campaigns and triggered automations that drive the bulk of SMS revenue.

3 lessons

Promotional Campaigns: Writing Texts People Act OnContent · 50 min

LMS Access

Cart Abandonment and Browse Abandonment FlowsContent · 50 min

LMS Access

Back-in-Stock, Transactional, and Conversational SMSContent · 45 min

LMS Access

Module 4

Module 4: Cadence, Deliverability, and Measuring ROI

Dial in send timing and frequency, protect deliverability, and read the metrics that prove SMS profit.

3 lessons

Send-Time and Cadence StrategyContent · 45 min

LMS Access

Deliverability: Keeping Your Number HealthyContent · 50 min

LMS Access

Measuring ROI: The Metrics That Prove SMS WorksContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

SMS MarketingTCPA ComplianceText Message Marketing10DLCKlaviyoAttentiveCart AbandonmentList Segmentation