StretchLearn Course

Launch a Shopify store that actually sells, then optimize it for conversion

Master the theme editor, converting product pages, Shopify Payments, shipping, and a lean app stack by building a real store step by step.

Preview Curriculum Back to Catalog

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Learn to launch and optimize a Shopify store end to end without writing code, using the Online Store 2.0 theme editor, sections, and blocks. You will build product pages with the trust and urgency elements that drive purchases, turn on Shopify Payments with Shop Pay express checkout, configure carrier-calculated and flat-rate shipping with profiles, and add only the apps that earn their cost. By the end you publish a live store on a custom domain and know exactly which settings move conversion rate, average order value, and abandoned-cart recovery.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Set up a Shopify store from trial to plan choice, picking a theme by structure and editing it with Online Store 2.0 sections

Build product pages with variants, media, structured descriptions, and trust elements that convert browsers into buyers

Turn on Shopify Payments and Shop Pay, configure taxes, and run a real test order through checkout

Configure shipping with weight-based and flat rates, shipping profiles, free-shipping thresholds, and accurate delivery promises

Choose a lean app stack (reviews, email, upsells) and avoid the speed and cost penalties of app bloat

Connect a custom domain, run a pre-launch checklist, and improve conversion rate with analytics after going live

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Set Up Your Store and Choose a Theme

Start the trial, pick the right plan, learn the Online Store 2.0 editing model, and build a clean theme and navigation before you add a single product.

3 lessons

Shopify Plans, the Trial, and How Fees WorkContent · 45 min

Preview Enabled

Online Store 2.0: Themes, Sections, and BlocksContent · 45 min

LMS Access

Brand Basics and Store NavigationContent · 45 min

LMS Access

Module 2

Module 2: Products and Conversion-Focused Pages

Add products with clean variants and media, write descriptions that sell, organize them into collections, and build product pages with the trust and urgency elements that convert.

3 lessons

Add Products: Variants, Media, and InventoryContent · 45 min

LMS Access

Write Descriptions and Organize CollectionsContent · 45 min

LMS Access

Build a Product Page That ConvertsContent · 45 min

LMS Access

Module 3

Module 3: Payments, Checkout, Taxes, and Shipping

Turn the store into something that can actually take money: enable Shopify Payments and Shop Pay, configure taxes, and set up accurate shipping with profiles and rates.

3 lessons

Shopify Payments, Shop Pay, and CheckoutContent · 45 min

LMS Access

Taxes and Store SettingsContent · 45 min

LMS Access

Shipping: Rates, Profiles, and PromisesContent · 45 min

LMS Access

Module 4

Module 4: Apps, Launch, and Conversion Optimization

Choose a lean, high-impact app stack, run the full pre-launch checklist on a custom domain, and use analytics to keep lifting conversion after going live.

3 lessons

Choose a Lean, High-Impact App StackContent · 45 min

LMS Access

Custom Domain, Speed, and the Pre-Launch ChecklistContent · 45 min

LMS Access

Analytics and Lifting Conversion After LaunchContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

ShopifyecommerceOnline Store 2.0Shopify Paymentsproduct pagesconversion rate optimizationshippingShop Pay