StretchLearn Course
Value-based pricing, airtight scope, retainers, and the utilization math that protects your margin.
Course Overview
Most service businesses underprice because they bill by the hour and never measure where their margin leaks. This course gives you the frameworks, calculations, and contract language to price on value, defend your scope, build recurring retainer revenue, and track utilization rate. Every concept is paired with worked numbers you can drop straight into your own business.
Learning Outcomes
Calculate your true cost of delivery, target effective hourly rate, and minimum viable price for any service
Apply value-based pricing using the Economic Value to the Customer (EVE) framework and good-better-best tiers
Write statements of work and change-order clauses that prevent scope creep before it starts
Design and price monthly retainers that produce predictable, higher-margin recurring revenue
Measure utilization rate and realization rate to find where profit is leaking and fix it
Run price increases and reprice existing clients without losing the relationships that matter
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
You cannot price profitably until you know your true cost of delivery and the rate you must hit to make the business work. This module builds that foundation with hard numbers.
Move the conversation from your hours to the client's result and price as a share of the value you create. This module turns value pricing from a slogan into a repeatable method.
Protect the margin you priced for by controlling scope, and convert one-off projects into predictable recurring revenue through well-designed retainers.
Use utilization and realization metrics to find where profit leaks, then run disciplined price increases and reprice existing clients without losing the ones who matter.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.