StretchLearn Course

Turn your editing style into a product that sells while you shoot

From building a cohesive preset pack to a live Gumroad store and before/after content that converts

Beginner9 hr 25 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Lightroom presets are one of the lowest-overhead digital products a photographer can sell, but most packs fail because they look inconsistent across photos or get lost in a crowded market. This course teaches you to engineer presets that hold up across real images, package them for both desktop and mobile, and stand up a Gumroad or Payhip store with pricing and delivery that work. You will finish with a launch-ready pack and a before/after content engine for Instagram, TikTok, and Pinterest.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Build a cohesive 8 to 12 preset collection that renders consistently across varied photos

Export and package presets in XMP and DNG formats for both desktop and mobile Lightroom

Set up a Gumroad or Payhip storefront with checkout, delivery, and licensing in place

Price tiered preset packs and bundles using anchor and value-based pricing

Produce before/after reels and carousels that demonstrate the preset effect convincingly

Launch the pack with an offer sequence and track conversion to optimize over time

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Building a Preset Pack That Holds Up

Engineer presets from your real edits so they render consistently across different photos, lighting, and skin tones rather than only on the hero image.

3 lessons

What a Sellable Preset Actually IsContent · 45 min

Preview Enabled

Designing a Cohesive CollectionContent · 50 min

LMS Access

Testing Presets Across Real PhotosContent · 45 min

LMS Access

Module 2

Module 2: Packaging for Desktop and Mobile

Export your presets in the right formats, organize them into a clean folder structure, and prepare professional delivery files including an install guide.

3 lessons

Exporting XMP and DNG the Right WayContent · 45 min

LMS Access

Organizing Delivery Files and Install GuidesContent · 45 min

LMS Access

Branding the Product VisualsContent · 45 min

LMS Access

Module 3

Module 3: Setting Up Your Store and Pricing

Stand up a Gumroad or Payhip storefront, configure delivery and licensing, and price your packs and bundles using proven creator pricing strategy.

3 lessons

Choosing and Setting Up Gumroad or PayhipContent · 50 min

LMS Access

Pricing Packs, Tiers, and BundlesContent · 50 min

LMS Access

Licensing, Refunds, and Customer SupportContent · 45 min

LMS Access

Module 4

Module 4: Marketing with Before and After Content

Build a content engine that demonstrates your presets through before/after reels and carousels on Instagram, TikTok, and Pinterest, then convert that attention into sales.

3 lessons

Before and After Reels and CarouselsContent · 50 min

LMS Access

Channel Strategy: Instagram, TikTok, PinterestContent · 45 min

LMS Access

Launch Sequence and Tracking ConversionContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

lightroom presetsdigital productscreator monetizationgumroadpayhipphotography businessbefore after marketingpassive income