StretchLearn Course

Learn to Sell Without Feeling Like a Salesperson

Proven frameworks and real scripts so founders and freelancers can run great sales conversations and close more clients.

Preview Curriculum Back to Catalog

Beginner9 hr 14 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Most founders and freelancers are great at their craft but have never been taught how to sell. This course closes that gap with proven frameworks — BANT qualification, structured discovery, objection-handling playbooks, and closing techniques — all taught through worked examples and scripts you can use immediately. Whether you are pitching a consulting engagement, a creative project, or a SaaS product, these fundamentals apply and will shorten your sales cycle from day one.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Run a structured discovery call that uncovers the real problem, budget, and decision process

Qualify or disqualify a prospect using BANT and a simplified MEDDIC framework so you protect your time

Handle the five most common sales objections — price, timing, authority, competition, and trust — without caving on price

Write follow-up sequences that keep deals moving without feeling pushy or desperate

Close a sale using trial closes, assumptive language, and the right ask at the right moment

Build a simple personal sales system that tracks your pipeline and shows you exactly where to focus each week

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: The Sales Mindset and the Discovery Call

Reframe how you think about selling, then learn to run discovery calls that surface real needs, real budgets, and real decision processes — the foundation everything else is built on.

3 lessons

Why Most Founders and Freelancers Struggle to SellContent · 38 min

Preview Enabled

Structuring a Discovery Call That Actually WorksContent · 50 min

LMS Access

Asking the Questions That Reveal Real Buying IntentContent · 42 min

LMS Access

Module 2

Module 2: Qualifying Prospects and Managing Your Pipeline

Use BANT and a simplified MEDDIC framework to qualify in fast and disqualify confidently — then build a simple personal pipeline that shows you where every deal stands and what to do next.

3 lessons

BANT Qualification: Stop Wasting Time on the Wrong ProspectsContent · 45 min

LMS Access

MEDDIC-Lite: Qualifying Complex or High-Value DealsContent · 48 min

LMS Access

Building a Simple Personal Pipeline That You Will Actually UseContent · 40 min

LMS Access

Module 3

Module 3: Objection Handling and the Sales Conversation

Learn to handle the five most common sales objections without caving, run a structured sales conversation with real scripts, and use price-anchoring and framing techniques that support your rates.

3 lessons

The Five Most Common Objections and How to Handle EachContent · 52 min

LMS Access

Running the Sales Conversation: A Script-Based WalkthroughContent · 55 min

LMS Access

Price, Value, and Framing: How to Present Your Rates ConfidentlyContent · 44 min

LMS Access

Module 4

Module 4: Follow-Up, Closing, and Building a Repeatable Sales System

Design follow-up sequences that keep deals moving, learn closing techniques that feel natural rather than pushy, and build the habits and tools that make great sales a consistent part of your business.

3 lessons

Follow-Up That Moves Deals Without Being AnnoyingContent · 47 min

LMS Access

Closing Techniques That Feel Natural, Not PushyContent · 50 min

LMS Access

Building Your Personal Sales System and Staying ConsistentContent · 43 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

salesdiscovery callsqualificationobjection handlingclosingfollow-upBANTfreelancing