StretchLearn Course
Recurring revenue, churn, CAC, LTV, and the unit economics every operator and investor watches
Course Overview
This course teaches the recurring-revenue model behind subscription software and the metric stack used to run it. You will work through MRR/ARR bridges, gross and net revenue retention, CAC, LTV, payback period, and the Rule of 40 using real formulas and worked examples. By the end you can build and defend a simple SaaS unit-economics model.
Learning Outcomes
Explain how the SaaS recurring-revenue model differs from one-time and services revenue
Calculate MRR, ARR, and an MRR movement bridge from new, expansion, contraction, and churn
Measure customer and revenue churn and distinguish gross from net revenue retention
Compute CAC, LTV, the LTV:CAC ratio, and CAC payback period from real inputs
Apply benchmarks such as the Rule of 40, magic number, and burn multiple to judge health
Build a one-page SaaS metrics model and identify the two or three levers that move it most
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
What makes software-as-a-service different from selling a license or a service, and why recurring revenue changes every financial decision.
The two headline recurring-revenue numbers and how to decompose their growth into new, expansion, contraction, and churn.
How to measure customer and revenue churn, the crucial difference between gross and net revenue retention, and why retention compounds.
CAC, LTV, payback period, and the efficiency benchmarks such as the Rule of 40 and burn multiple that decide whether a SaaS is fundable.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.