StretchLearn Course

Stop running one tired ad at everyone who ever visited

Build segmented retargeting across Meta, Google, and LinkedIn — clean tracking, audience windows, sequential creative, and suppression lists — from scratch.

Preview Curriculum Back to Catalog

Beginner9 hr 25 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Most advertisers lump every past visitor into one bucket called retargeting and run a single ad at them until it stops working. This course teaches the system the best teams use instead: a clean pixel-plus-server tracking layer, audiences split by time window and behaviour, creative sequenced to match how warm each person is, and disciplined suppression so you never pay to re-sell someone or burn out a list. You will leave able to launch coordinated retargeting across Meta, Google, and LinkedIn and measure whether nurturing actually moved people down the funnel.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Install pixel and server-side (Conversions API / Enhanced Conversions) tracking and verify events fire correctly

Segment retargeting audiences by recency window, page depth, and on-site behaviour rather than one all-visitors list

Map a sequential creative journey that changes message by touch and by audience temperature

Build and apply suppression and exclusion lists so converters and recent buyers stop seeing acquisition ads

Set frequency caps and audience-overlap rules that protect a warm list from fatigue

Measure retargeting with view-through, assisted conversions, and incrementality instead of last-click alone

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Tracking and Audience Foundations

Get the data layer right before spending a cent: how pixels and server-side tracking capture intent, why iOS and consent changes broke retargeting, and what a warm audience actually is.

3 lessons

What Retargeting Is and Why Nurturing Beats One AdContent · 45 min

Preview Enabled

Pixels, the Conversions API, and Enhanced ConversionsContent · 50 min

LMS Access

What Counts as a Warm AudienceContent · 45 min

LMS Access

Module 2

Module 2: Segmenting Audiences by Window and Intent

Turn one warm pool into a ladder of audiences split by recency window, page depth, and behaviour so each segment can get the right message.

3 lessons

Recency Windows and the Decay of IntentContent · 45 min

LMS Access

Behavioural Segments: Page Depth and High-Intent ActionsContent · 50 min

LMS Access

Custom and Matched Audiences from Your Own DataContent · 45 min

LMS Access

Module 3

Module 3: Sequential Creative and Cross-Platform Journeys

Design ads that change by touch and by audience temperature, and coordinate the story across Meta, Google, and LinkedIn so the journey feels deliberate.

3 lessons

Designing a Sequential Creative JourneyContent · 50 min

LMS Access

Creative Refresh, Fatigue, and VarietyContent · 45 min

LMS Access

Coordinating Meta, Google, and LinkedInContent · 45 min

LMS Access

Module 4

Module 4: Frequency, Suppression, and Measurement

Protect warm audiences from fatigue with frequency caps and overlap control, suppress the people who should stop seeing ads, and measure retargeting honestly with view-through, assists, and incrementality.

3 lessons

Frequency Caps and Audience OverlapContent · 45 min

LMS Access

Suppression and Exclusion ListsContent · 50 min

LMS Access

Measuring Retargeting HonestlyContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

retargetingremarketingMeta PixelConversions APIaudience segmentationsuppression listssequential creativefrequency capping