StretchLearn Course

Fill the seats, then fill them again

The local marketing and loyalty system that turns first visits into regulars

Beginner9 hr 25 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Empty tables are a marketing problem disguised as a slow night. This course teaches the demand-generation disciplines that separate a packed dining room from a quiet one: owning your Google Business Profile and local SEO, running Instagram and TikTok content that drives reservations, building an email and SMS loyalty engine with a measurable repeat rate, and managing reviews to a higher star rating that compounds into more covers. Every tactic comes with named tools, real benchmark numbers, worked dollar examples, and a routine you can run every week.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Optimize a Google Business Profile and local listings to rank in the map pack and win nearby searches

Plan and produce a weekly social media content calendar for Instagram, TikTok, and Facebook that drives reservations

Calculate guest lifetime value, repeat rate, and the economics that justify a loyalty program

Design and launch a loyalty, email, and SMS program using a real platform and a clear enrollment offer

Manage online reviews to raise your average star rating and respond in a way that wins back guests

Build a one-page marketing dashboard that ties spend to covers, repeat visits, and return on ad spend

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Own Your Local Search

Most restaurant demand starts with a phone and a near me search. This module teaches you to claim and optimize your Google Business Profile, win the local map pack, and make every listing across the web say the same thing.

3 lessons

Google Business Profile Is Your Most Valuable Marketing AssetContent · 45 min

Preview Enabled

Local SEO and the Map PackContent · 50 min

LMS Access

Reservations, Listings, and Off-Premise VisibilityContent · 45 min

LMS Access

Module 2

Module 2: Social Media That Drives Covers

Social is where appetite is created. This module turns Instagram, TikTok, and Facebook from a chore into a repeatable content system that produces craveable posts, local reach, and measurable reservations.

3 lessons

Choosing Platforms and Building a Content SystemContent · 45 min

LMS Access

Content That Makes People Hungry and Books TablesContent · 50 min

LMS Access

User-Generated Content, Influencers, and Paid BoostsContent · 45 min

LMS Access

Module 3

Module 3: Loyalty, Email, and the Repeat Visit

Winning a guest once is expensive; winning them back is where the profit lives. This module covers guest lifetime value, the loyalty math, and building an email and SMS engine that turns first-timers into regulars.

3 lessons

The Economics of a Repeat GuestContent · 50 min

LMS Access

Designing a Loyalty Program Guests Actually UseContent · 50 min

LMS Access

Email and SMS: The Channels You OwnContent · 45 min

LMS Access

Module 4

Module 4: Reputation and a Marketing That Pays

Reviews are the most-read marketing you do not write, and measurement is what keeps the whole system honest. This module covers review generation, responding well, recovery, and a one-page dashboard that ties marketing to covers.

3 lessons

Generating and Earning More ReviewsContent · 45 min

LMS Access

Responding to Reviews and Recovering GuestsContent · 45 min

LMS Access

Measuring Marketing and the Weekly RoutineContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

restaurant marketinglocal SEOGoogle Business Profilesocial media for restaurantsloyalty programsemail and SMS marketingonline reputation managementguest retention