StretchLearn Course

Think Like a Product Manager. Ship Like One Too.

A practical, framework-driven course for anyone who needs to take a digital product from messy problem to shipped solution.

Intermediate9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Product Management sits at the intersection of user empathy, business strategy, and delivery discipline. This course walks you through the full product cycle: structured discovery, evidence-based prioritization, roadmap communication, and launch planning. You will leave with reusable templates, worked examples, and the confidence to lead product decisions at a digital company of any size.

Learning Outcomes

What the learner should be able to understand, build, or execute.

01

Run structured discovery interviews and translate findings into validated problem statements

02

Build a quarterly roadmap that aligns user needs with business goals and communicates clearly to stakeholders

03

Prioritize a backlog using RICE, MoSCoW, and opportunity scoring so the highest-value work ships first

04

Write user stories and acceptance criteria that give engineering teams a clear, unambiguous brief

05

Define a North Star metric and supporting KPIs that keep the whole team pointed at the same outcome

06

Plan and execute a product launch including rollout strategy, success criteria, and post-launch review

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Discovery and Problem Framing

Learn to uncover real user problems before writing a single requirement. This module covers research planning, interviewing, synthesizing insights, and framing a validated problem worth solving.

3 lessons
Planning User Research That Actually Informs DecisionsContent · 40 min
Preview Enabled
Running Discovery Interviews That Reveal Real BehaviourContent · 45 min
LMS Access
Synthesising Research Into a Problem Statement Worth Building OnContent · 38 min
LMS Access
Module 2

Module 2: Prioritisation and Roadmapping

Learn how to choose what to build next using structured frameworks, and how to turn those choices into a roadmap that communicates strategy rather than just a schedule of features.

3 lessons
RICE, MoSCoW, and Opportunity Scoring: Choosing the Right ToolContent · 50 min
LMS Access
Building a Roadmap That Communicates Strategy, Not Just FeaturesContent · 48 min
LMS Access
Managing Stakeholder Expectations Without Losing the StrategyContent · 45 min
LMS Access
Module 3

Module 3: Writing Requirements and Working With Engineering

Write user stories and acceptance criteria that engineering teams can execute confidently, and develop the collaborative habits that make cross-functional product work fast and pleasant.

3 lessons
Writing User Stories That Engineering Teams Can Actually UseContent · 42 min
LMS Access
Running Effective Refinement and Sprint PlanningContent · 43 min
LMS Access
Navigating the PM-Engineering RelationshipContent · 40 min
LMS Access
Module 4

Module 4: Metrics, North Star, and Product Launches

Define the metrics that matter, build a measurement framework the whole team can use, and learn how to plan and execute a product launch that actually drives adoption.

3 lessons
Defining Your North Star Metric and Supporting KPIsContent · 47 min
LMS Access
Analysing Product Data to Make Better DecisionsContent · 50 min
LMS Access
Planning and Executing a Product Launch That Drives AdoptionContent · 52 min
LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

product managementuser researchroadmappingprioritizationuser storiesproduct metricsstakeholder managementproduct launch