StretchLearn Course

Turn your product into your most efficient growth channel

The PLG models, activation metrics, and in-product loops that grew Slack, Figma, and Calendly faster and cheaper than sales

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Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Product-led growth is how Slack, Figma, Calendly, Notion, and Dropbox grew faster and cheaper than sales-led competitors by letting people experience value before they pay. This course gives you the models, metrics, and in-product tactics PLG operators actually use, with named analytics tools, real benchmarks, and worked examples. You will leave able to define a North Star metric and activation event, design an onboarding that reaches the aha moment, choose between freemium and free trial, build a measurable viral loop, and score product-qualified leads.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Explain the PLG flywheel and decide when product-led beats sales-led for a given business

Define a North Star metric, activation event, and time-to-value for a real product

Design a Bowling Alley onboarding that moves new users to their aha moment fast

Choose between freemium and free trial using conversion benchmarks and cost-to-serve

Build a viral loop and calculate its K-factor and cycle time

Define and score product-qualified leads to trigger the right human or automated follow-up

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: What Product-Led Growth Really Is

Build an accurate mental model of PLG, the flywheel that replaces the funnel, and an honest answer to whether product-led is the right strategy for your business.

3 lessons

PLG Is a Go-to-Market Strategy, Not a Free PlanContent · 45 min

Preview Enabled

The PLG Flywheel Replaces the FunnelContent · 45 min

LMS Access

Should You Be Product-Led? An Honest DecisionContent · 45 min

LMS Access

Module 2

Module 2: Activation: Getting Users to Value Fast

Define the metrics that actually predict PLG success — North Star, activation, time-to-value, and the aha moment — and learn to find them in your own data.

3 lessons

North Star, Activation, and Time-to-ValueContent · 45 min

LMS Access

Finding Your Aha Moment in the DataContent · 45 min

LMS Access

Designing Onboarding to the Aha MomentContent · 45 min

LMS Access

Module 3

Module 3: Monetisation: Freemium, Trials, and Pricing

Choose and design the model that converts free users into paying customers — freemium versus free trial, the reverse trial, and value-based packaging — using real conversion benchmarks.

3 lessons

Freemium vs Free Trial: Choosing the ModelContent · 45 min

LMS Access

The Reverse Trial and Value-Based PackagingContent · 45 min

LMS Access

In-Product Upgrade Prompts and ExpansionContent · 45 min

LMS Access

Module 4

Module 4: Loops, PQLs, and Scaling the Engine

Build the mechanics that make growth compound — viral loops with measurable K-factor, product-qualified leads that route the right follow-up, and the experimentation discipline that keeps it improving.

3 lessons

Viral Loops and Calculating K-FactorContent · 45 min

LMS Access

Product-Qualified Leads (PQLs)Content · 45 min

LMS Access

Experimentation That Compounds the FlywheelContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

product-led growthfreemiumfree trialuser activationviral loopsproduct-qualified leadsonboardingsaas growth