StretchLearn Course
Pitch reporters, write releases they open, newsjack the cycle, and prove PR impact, even with no agency and no budget.
Course Overview
Earned media is coverage you do not pay for, and it remains the most trusted form of publicity. This course teaches you to find the right reporters, write pitches and releases they actually open, react fast to the news cycle, and prove the impact of your PR with real metrics. Every lesson uses named tools, real frameworks, and worked examples you can copy.
Learning Outcomes
Write a newsworthy press release using the inverted-pyramid structure and AP style
Build a targeted media list and personalize pitches that earn reporter replies
Pitch effectively through HARO, Qwoted, Featured, and Help a B2B Writer
Execute newsjacking by reacting to the news cycle within tight deadline windows
Measure PR impact using share of voice, referral traffic, and earned-media value
Run a 90-day earned-media plan with a realistic cadence and follow-up system
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Understand the difference between earned, owned, and paid media, how newsrooms decide what to cover, and how to find the angle that makes your story newsworthy.
Write a release in the inverted-pyramid structure, format it to newsroom standards, and build a targeted, personalized media list.
Write pitches reporters reply to, use reactive-source platforms like HARO and Qwoted, and react to breaking news through newsjacking.
Build lasting journalist relationships, measure PR with credible metrics, and assemble a realistic 90-day earned-media plan.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.