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Launch a Podcast People Actually Listen To

Concept, gear, production, publishing, and promotion — everything you need to go from idea to growing show.

Beginner9 hr 11 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Most podcasts quit before episode ten because the host never had a clear concept, a repeatable production workflow, or a plan to reach listeners. This course fixes all three. You will define a show worth following, record episodes that sound polished without expensive gear, publish to every major platform through one RSS feed, and apply proven guest-booking and cross-promotion tactics that grow your numbers every month. Every lesson is built around concrete tools, real numbers, and worked examples from shows that broke through.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Define a focused podcast concept with a named audience, clear premise, and differentiated angle

Choose and configure recording gear and software that delivers broadcast-quality audio on a tight budget

Apply a repeatable pre-production and editing workflow that cuts episode production time in half

Publish to Apple Podcasts, Spotify, and Amazon Music through a single RSS hosting account

Execute a 90-day launch plan with guest outreach, cross-promotion swaps, and listener call-to-action sequences

Track and interpret episode download data to make informed decisions about format, length, and topic selection

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Show Concept and Strategy

Define a show worth following before you ever touch a microphone. This module covers audience targeting, format selection, naming, and the positioning decisions that separate shows that grow from shows that stall.

3 lessons

Finding Your Podcast's Reason to ExistContent · 40 min

Preview Enabled

Format Decisions That Shape EverythingContent · 45 min

LMS Access

Naming, Artwork, and First ImpressionsContent · 38 min

LMS Access

Module 2

Module 2: Gear, Recording, and Audio Quality

Build a recording setup that sounds professional without an expensive studio. This module covers microphone selection, acoustic treatment on a budget, recording software, and the editing workflow that consistently produces clean, broadcast-ready audio.

3 lessons

Microphones and Recording Gear at Every BudgetContent · 50 min

LMS Access

Recording Software and the Production WorkflowContent · 52 min

LMS Access

Remote Interview Recording Without DisastersContent · 47 min

LMS Access

Module 3

Module 3: Publishing and Distribution

Get your show on every major platform through a single hosting account, write metadata that drives discovery, and set up the RSS feed, website, and episode page structure that make your podcast easy for new listeners to find and explore.

3 lessons

Podcast Hosting Platforms and the RSS PipelineContent · 45 min

LMS Access

Show Notes, Episode Pages, and SEOContent · 42 min

LMS Access

Launch Week: Your First Episode PlanContent · 48 min

LMS Access

Module 4

Module 4: Growth, Monetization, and Consistency

Build the guest-booking system, cross-promotion strategy, and audience engagement loop that compound your listener base month over month — then introduce the monetization models that work at each stage of show growth.

3 lessons

Guest Booking: Landing Guests Who Bring Their Own AudienceContent · 50 min

LMS Access

Cross-Promotion, Communities, and Organic GrowthContent · 44 min

LMS Access

Monetization Models and Long-Term SustainabilityContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

podcastingaudio productioncontent creationaudience growthshow formatRSS hostingepisode editingcontent marketing