StretchLearn Course
Strategy, remote recording, editing, and distribution for marketers and founders who want the show to pay for itself.
Course Overview
Most business podcasts die after seven episodes because they were built around vanity downloads instead of a buyer and a budget. This course treats the podcast as a B2B content asset: you define an Ideal Customer Profile and show thesis, run clean remote guest recordings, edit to a repeatable template, and distribute across audio, video, and written derivatives. Every module ends with a deliverable you can show a stakeholder.
Learning Outcomes
Define a show thesis, format, and Ideal Customer Profile that connect episodes to a specific buyer
Build a repeatable remote recording workflow using Riverside or SquadCast that survives bad guest internet
Edit episodes to a fixed template covering loudness, noise, and structure without learning a DAW from scratch
Publish through an RSS host and submit to Apple, Spotify, and YouTube with correct metadata
Repurpose each recording into video clips, a newsletter, and LinkedIn posts to multiply reach
Track the metrics that matter to a business sponsor and report podcast contribution to pipeline
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Before touching a microphone, you decide who the show is for, what it argues, and how it ties to revenue. This module produces a one-page show brief you can defend to a stakeholder.
The interview is where most business podcasts win or lose. This module builds a remote recording workflow that protects audio quality even when a guest has a cheap headset and shaky internet.
Editing is where a weekly show lives or dies on time. This module gives you a fixed editing template, concrete loudness and noise targets, and a way to produce consistent episodes without becoming an audio engineer.
A finished episode is worthless if no one finds it and no one can show it works. This module covers RSS distribution, multi-format repurposing, and the metrics that let you report the podcast's contribution to the business.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.