StretchLearn Course

Make Pinterest Your Evergreen Traffic Engine

A practical, beginner-friendly system for driving referral traffic and sales with Pin SEO, Rich Pins, and Idea Pins.

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Pinterest behaves like a visual search engine, not a social feed, so Pins keep earning clicks for months or years after you publish them. This course teaches the full workflow: claim and optimize a business profile, architect keyword-targeted boards, design and write Pins that rank in search, enable Rich Pins, and use Idea Pins for reach. You finish able to ship Pins on a repeatable schedule and read Pinterest Analytics to grow outbound clicks and conversions.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Set up and verify a Pinterest business account with a claimed website and complete profile

Research Pinterest search keywords and map them to a board and Pin architecture

Design and write keyword-optimized Pins that earn impressions and outbound clicks

Implement Rich Pins and the Pinterest tag to enrich metadata and track conversions

Plan and produce Idea Pins and a sustainable weekly publishing cadence

Read Pinterest Analytics to identify top Pins and scale evergreen traffic

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Pinterest as a Search Engine and Your Business Foundation

Understand why Pinterest is a visual search engine and set up a fully optimized, verified business account ready to drive traffic.

3 lessons

Why Pinterest Is a Search Engine, Not a Social FeedContent · 45 min

Preview Enabled

Creating and Verifying a Business AccountContent · 45 min

LMS Access

Optimizing Your Profile for DiscoveryContent · 45 min

LMS Access

Module 2

Module 2: Keyword Research and Board Architecture

Find the language your audience searches and turn it into a board structure that organizes your content for both people and the algorithm.

3 lessons

Pinterest Keyword Research with Native ToolsContent · 45 min

LMS Access

Designing a Board Structure That RanksContent · 45 min

LMS Access

Curation, Fresh Pins, and Posting CadenceContent · 45 min

LMS Access

Module 3

Module 3: Designing and Writing Pins That Get Clicks

Create scroll-stopping Pin visuals and write titles and descriptions that rank in search and earn outbound clicks.

3 lessons

Pin Design Fundamentals and SpecsContent · 45 min

LMS Access

Pin SEO: Titles, Descriptions, and Alt TextContent · 45 min

LMS Access

Landing Pages and the Click-Through PromiseContent · 45 min

LMS Access

Module 4

Module 4: Rich Pins, Idea Pins, Analytics, and Scaling

Enrich your Pins with metadata, expand reach with Idea Pins, and use analytics plus scheduling to scale what works.

3 lessons

Implementing Rich Pins and the Pinterest TagContent · 45 min

LMS Access

Idea Pins and Video for ReachContent · 45 min

LMS Access

Pinterest Analytics and Scaling with SchedulingContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

pinterest marketingpin seorich pinsidea pinspinterest analyticsvisual searchreferral trafficcontent distribution