StretchLearn Course

Turn your photography into a business that pays you

Price packages for real profit, sign contracts that protect you, run a booking-to-delivery system, and plan the jump to full-time with actual numbers, not guesswork.

Preview Curriculum Back to Catalog

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

This course teaches the money and systems side of photography, not how to use a camera. You will calculate your true Cost of Doing Business, price three-tier packages that hit a target profit, write contracts and model releases that hold up, and run a booking-to-delivery workflow in tools like HoneyBook, Dubsado, and Pixieset. Every lesson uses real benchmark numbers, named tools, and worked examples a wedding, portrait, or commercial shooter can copy the same week.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Calculate your annual Cost of Doing Business and a required day rate that pays salary, taxes, gear replacement, and overhead

Build profitable three-tier packages using anchor pricing and the cost-plus-profit method instead of copying competitors

Write or adapt a client contract, model release, and copyright license that protect your work and limit liability

Run a booking-to-delivery workflow with inquiry, proposal, contract, deposit, shoot, and gallery delivery stages

Choose and set up a CRM and online booking system such as HoneyBook, Dubsado, Sprout Studio, or Pixieset

Model the transition from employed or side-hustle income to full-time using a runway and break-even plan

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Pricing for Profit, Not for Hope

Replace guesswork and competitor-copying with real pricing math. You build your Cost of Doing Business, set a day rate that actually pays you, and design packages that protect margin.

3 lessons

Your Cost of Doing Business and Real Day RateContent · 45 min

Preview Enabled

Designing Three-Tier Packages That Sell the MiddleContent · 45 min

LMS Access

Pricing Conversations, Discounts, and Holding the LineContent · 45 min

LMS Access

Module 2

Module 2: Contracts, Copyright, and Protecting Your Work

The paperwork that keeps you out of court and in control of your images. You build a client contract, model release, and licensing terms that hold up.

3 lessons

The Photography Contract Every Booking NeedsContent · 45 min

LMS Access

Copyright, Licensing, and Who Owns the PhotoContent · 45 min

LMS Access

Model Releases, Property Releases, and LiabilityContent · 45 min

LMS Access

Module 3

Module 3: Booking Systems and Client Workflow

Build the repeatable system that takes a stranger from first inquiry to delivered gallery without dropped balls. You map the workflow and set up the tools that automate it.

3 lessons

Mapping the Booking-to-Delivery WorkflowContent · 45 min

LMS Access

Choosing and Setting Up Your CRM and Booking ToolsContent · 45 min

LMS Access

Delivery, Print Sales, and Turning Clients into ReferralsContent · 45 min

LMS Access

Module 4

Module 4: Going Full-Time: The Transition Plan

Turn a side hustle into a replaced salary without gambling your stability. You build a runway, a marketing engine, and a milestone plan for the jump.

3 lessons

The Runway and Break-Even Plan for QuittingContent · 45 min

LMS Access

A Marketing Engine That Fills the CalendarContent · 45 min

LMS Access

Money Management, Taxes, and Surviving the Slow SeasonContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

photography businesspricing packagesclient contractsbooking systemscost of doing businessgoing full-timewedding photographycreative entrepreneur