StretchLearn Course

Become the obvious choice in your field, not another invisible profile

Define your positioning, build content pillars, fix your LinkedIn, and run a publishing system that brings clients and opportunities to you

Preview Curriculum Back to Catalog

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Most professionals are invisible online not because they lack expertise but because they never decided what they stand for, so their profiles and posts read like everyone else's. This course gives you the exact tools strong personal brands use, including a positioning statement built on the intersection of skill, audience, and demand, Dorie Clark's distinctive-idea approach, a three-pillar content model in the spirit of Justin Welsh and Gary Vaynerchuk, the LinkedIn Social Selling Index, and a repeatable atomic-content workflow, with named tools and real before-and-after examples. You will finish with a one-page brand platform, a rewritten LinkedIn profile, a 30-post content bank, and a weekly operating cadence you can actually keep.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Write a one-sentence positioning statement that names your audience, the change you create, and what makes you different

Choose three content pillars at the intersection of your expertise, your audience's problems, and proof you can show

Rewrite a LinkedIn profile so the headline, About, and Featured sections convert visitors into followers and inquiries

Build a 30-post content bank from a small set of signature stories, frameworks, and opinions

Run a weekly publish-and-engage cadence and read the metrics that signal a brand is working

Turn audience attention into concrete opportunities with a clear call to action and a simple lead capture

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Find Your Positioning

Decide who you are for and what you stand for before you write a single post, using the intersection of skill, audience, and demand so your brand is specific instead of generic.

3 lessons

Why Most Personal Brands Are InvisibleContent · 45 min

Preview Enabled

The Skill, Audience, Demand IntersectionContent · 45 min

LMS Access

Write Your Positioning StatementContent · 45 min

LMS Access

Module 2

Module 2: Build Your Brand Platform

Translate your positioning into the durable assets a brand runs on: a narrative, three content pillars, a visual identity, and a one-page platform document everything flows from.

3 lessons

Craft Your Signature NarrativeContent · 45 min

LMS Access

Choose Three Content PillarsContent · 45 min

LMS Access

Your Visual Identity and One-Page PlatformContent · 45 min

LMS Access

Module 3

Module 3: Show Up Where It Counts

Make your most-visited surfaces work for you by rebuilding your LinkedIn profile, choosing one owned channel you control, and turning your positioning into a 30-post content bank.

3 lessons

Rebuild Your LinkedIn ProfileContent · 45 min

LMS Access

Pick One Channel You OwnContent · 45 min

LMS Access

Build a 30-Post Content BankContent · 45 min

LMS Access

Module 4

Module 4: Run and Grow the System

Make your brand durable by running a weekly publishing cadence, reading the metrics that matter, and converting attention into concrete opportunities without feeling salesy.

3 lessons

A Weekly Publishing CadenceContent · 45 min

LMS Access

Read the Metrics That MatterContent · 45 min

LMS Access

Convert Attention Into OpportunitiesContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

personal brandingpersonal brand strategypositioninglinkedin strategycontent pillarsthought leadershiponline presenceprofessional identity