StretchLearn Course
Find aligned brands, pitch a yes, and run campaigns that grow both audiences and prove it.
Course Overview
Learn how to identify partners whose audience overlaps yours without competing, craft a pitch that earns a yes, and design campaigns like co-branded webinars, lead-share giveaways, and bundle promos. You will set up tracking with UTMs and shared dashboards, split the work in a one-page agreement, and report results that make the partner want to do it again.
Learning Outcomes
Identify and qualify partners using audience overlap, complementary fit, and reach-balance scoring
Pitch a co-marketing partnership with a clear value exchange and a one-page proposal
Design five campaign formats including co-branded webinars, giveaways, bundles, newsletter swaps, and co-authored content
Set up UTM tracking, shared dashboards, and a lead-sharing flow that both sides trust
Split scope, costs, and ownership in a lightweight partnership agreement
Report shared ROI and run a renewal conversation that turns one campaign into an ongoing program
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Learn what co-marketing actually is, where to find aligned partners, and how to score them so you only pitch the ones worth your time.
Frame a value exchange the partner cannot ignore, write a one-page proposal, and run outreach that gets a yes.
Choose the right campaign format, split the work, and track results so both sides trust the numbers.
Put the deal in writing, report shared ROI both sides believe, and turn one campaign into an ongoing program.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.