StretchLearn Course

Build a newsletter you own, and make it pay

From your first 100 subscribers to sponsorships and paid tiers, build an owned-media asset no algorithm can take away.

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

This beginner course teaches you to launch and run a newsletter that you own end to end, independent of any social algorithm. You will pick the right platform (beehiiv, Substack, Kit, or Ghost), design a subscriber acquisition engine, and ship a repeatable editorial product readers open every week. By the end you can price and sell sponsorships on a real CPM, stand up a paid tier, and run a referral program that compounds growth, all while reading the open, click, and revenue numbers that tell you what is working.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Choose a newsletter platform and niche positioning that fit your goals and monetization path

Build a subscriber acquisition system using a lead magnet, landing page, and reliable traffic sources

Ship a repeatable editorial product with a format, cadence, and voice that earns weekly opens

Price and sell newsletter sponsorships using CPM math, a rate card, and a media kit

Launch a paid subscription tier and a referral program that grow recurring revenue

Measure newsletter health with open rate, click rate, churn, and revenue per subscriber

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Foundations: Platform, Niche, and Owned Media

Decide why a newsletter is the right asset, pick a positioning that can be monetized, and choose a platform that fits your growth and revenue plan.

3 lessons

Why a Newsletter Is an Owned AssetContent · 45 min

Preview Enabled

Choosing Your Niche and PositioningContent · 45 min

LMS Access

Picking the Right PlatformContent · 45 min

LMS Access

Module 2

Module 2: Growth: Building a Subscriber Acquisition Engine

Turn strangers into subscribers with a lead magnet, a converting landing page, and reliable traffic sources, then keep them with a strong welcome.

3 lessons

Lead Magnets and the Subscribe OfferContent · 45 min

LMS Access

Traffic Sources That Actually WorkContent · 45 min

LMS Access

Welcome Sequences and RetentionContent · 45 min

LMS Access

Module 3

Module 3: The Editorial Product: Shipping Issues Readers Open

Design a repeatable format, write copy that gets opened and read, and run a workflow that lets you ship reliably without burning out.

3 lessons

Format, Cadence, and VoiceContent · 45 min

LMS Access

Subject Lines and Email CopyContent · 45 min

LMS Access

An Editorial Workflow You Can SustainContent · 45 min

LMS Access

Module 4

Module 4: Monetization: Turning Attention Into Revenue

Price and sell sponsorships, launch a paid subscription tier, and run a referral program, then measure the numbers that tell you it is working.

3 lessons

Sponsorships and CPM PricingContent · 45 min

LMS Access

Paid Tiers and Premium SubscriptionsContent · 45 min

LMS Access

Referral Programs and Measuring SuccessContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

newsletter marketingemail marketingnewsletter monetizationpaid newsletterssponsorshipslist buildingreferral programsowned media