StretchLearn Course

Run Facebook & Instagram Ads That Actually Turn a Profit

Master campaign structure, audience targeting, Pixel tracking, creative testing, and ROAS optimization in the modern Advantage+ era.

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Beginner9 hr 40 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Meta still drives the majority of small-business paid social spend, but most beginners burn budget on the wrong objective, broken tracking, and untested creative. This course teaches the modern Advantage+ era playbook end to end: campaign architecture, audience strategy, the Pixel and Conversions API, creative testing frameworks, and reading the metrics that actually predict profit. Every lesson uses real Ads Manager settings, named tools, and worked numbers so you can launch and scale with confidence.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Choose the correct campaign objective and bid strategy for each funnel stage

Build custom audiences, lookalikes, and Advantage+ broad targeting that perform

Install and verify the Meta Pixel and Conversions API for accurate tracking

Design and run statistically sound creative tests across Facebook and Instagram placements

Calculate, read, and optimize ROAS, CPA, CTR, and frequency to control spend

Diagnose and fix failing campaigns using a structured troubleshooting workflow

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Foundations: The Meta Ads Machine and Campaign Architecture

Understand how the Meta auction, account structure, and objectives fit together, and how to set up Business Manager correctly before spending a dollar.

3 lessons

How the Meta Auction Actually Decides Who WinsContent · 45 min

Preview Enabled

Business Manager and Ad Account Setup Without the FootgunsContent · 50 min

LMS Access

Picking the Right Objective for Each Funnel StageContent · 45 min

LMS Access

Module 2

Module 2: Audiences: Targeting in the Privacy-First Era

Build custom audiences, lookalikes, and Advantage+ broad targeting, and learn why broad now often beats narrow interest stacking.

3 lessons

Custom Audiences: Retargeting Warm TrafficContent · 50 min

LMS Access

Lookalike Audiences: Cloning Your Best CustomersContent · 45 min

LMS Access

Advantage+ and Why Broad Often Beats NarrowContent · 45 min

LMS Access

Module 3

Module 3: Tracking and Creative: Pixel, CAPI, and Ads That Convert

Install accurate tracking with the Pixel and Conversions API, then build and test creative using a disciplined framework.

3 lessons

Installing and Verifying the Meta PixelContent · 55 min

LMS Access

Conversions API: Recovering Lost SignalContent · 45 min

LMS Access

Creative Testing: A Framework That Beats GuessingContent · 55 min

LMS Access

Module 4

Module 4: Measurement and Optimization: Reading the Numbers and Scaling

Learn the metrics that predict profit, how to budget and exit the learning phase, and a workflow for fixing and scaling campaigns.

3 lessons

ROAS, CPA, and the Metrics That MatterContent · 50 min

LMS Access

Budgets, Bidding, and the Learning PhaseContent · 45 min

LMS Access

Troubleshooting and Scaling Profitable CampaignsContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

Meta AdsFacebook AdsInstagram AdsROASMeta PixelLookalike AudiencesAdvantage+Conversions API