StretchLearn Course

Build the whole journey, not just disconnected tactics

A full-funnel system from first click to loyal advocate, measured with real numbers instead of hope

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Most businesses run disconnected tactics and call it a funnel. This course gives you the end-to-end system professionals actually use: the AARRR pirate-metrics spine, AIDA and the value-ladder for offer design, and the unit economics (CAC, LTV, conversion rate) that tell you whether the machine pays for itself. You will leave able to draw your full funnel, instrument it in GA4, fix the leakiest stage, and turn buyers into repeat customers and advocates.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Map a complete marketing funnel across the AARRR stages from awareness to advocacy

Calculate stage-by-stage conversion rates, CAC, and LTV to find where revenue leaks out

Design a TOFU-MOFU-BOFU content and offer sequence matched to buyer intent

Build a lead magnet, landing page, and email nurture sequence that moves people down-funnel

Instrument the funnel in GA4 with events and a funnel exploration to measure each step

Construct upsell, retention, and referral loops that raise lifetime value and lower CAC

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Funnel Foundations and the Pirate-Metrics Spine

Build an accurate mental model of what a marketing funnel really is, learn the AARRR stages that hold it together, and the conversion math that turns it from a metaphor into a measurable machine.

3 lessons

What a Marketing Funnel Actually IsContent · 45 min

Preview Enabled

AARRR: The Pirate Metrics FrameworkContent · 45 min

LMS Access

Funnel Math: Conversion Rate, CAC, and LTVContent · 45 min

LMS Access

Module 2

Module 2: Top of Funnel: Attracting and Capturing Attention

Fill the top of the funnel with the right strangers, then convert anonymous attention into known leads using lead magnets, landing pages, and intent-matched content.

3 lessons

TOFU, MOFU, BOFU and Buyer IntentContent · 45 min

LMS Access

Lead Magnets That Earn the EmailContent · 45 min

LMS Access

Landing Pages and Traffic SourcesContent · 45 min

LMS Access

Module 3

Module 3: Middle and Bottom: Nurturing and Converting

Turn captured leads into buyers by nurturing them with email, designing an offer ladder that escalates value, and closing with a sales page and the right purchase triggers.

3 lessons

Email Nurture Sequences That Build TrustContent · 45 min

LMS Access

The Value Ladder and Offer DesignContent · 45 min

LMS Access

Sales Pages and Conversion TriggersContent · 45 min

LMS Access

Module 4

Module 4: Back of Funnel, Measurement, and Loops

Capture the revenue most funnels leave behind: instrument the whole funnel in GA4, raise order value with upsells, keep customers with retention, and turn them into a referral engine that refills the top.

3 lessons

Measuring the Funnel in GA4Content · 45 min

LMS Access

Upsells, Cross-Sells, and Order ValueContent · 45 min

LMS Access

Retention and the Referral LoopContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

marketing funnelsAARRR pirate metricslead generationemail nurtureconversion ratecustomer journeyretentiongrowth