StretchLearn Course

Market a SaaS product the way the metrics actually demand

Trials and freemium, activation onboarding, a content and review moat, and lifecycle campaigns that keep net revenue retention above 100 percent.

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Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

SaaS marketing is not e-commerce with a login screen, the money arrives monthly, the product sells itself during a trial, and a customer you keep for three years is worth far more than the one you sold today. This course teaches the SaaS-specific playbook: how free trials and freemium really acquire users, how in-app onboarding drives the activation moment that predicts retention, how content and review sites like G2 and Capterra become a durable moat, and how lifecycle and win-back campaigns hold net revenue retention above 100 percent. Every lesson uses real SaaS metrics, named tools, and worked numbers you can apply to your own product this week.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Calculate and interpret the core SaaS metrics, MRR, CAC, LTV, CAC payback and net revenue retention, that decide where marketing spends

Choose between free trial, freemium and reverse-trial models and design the acquisition funnel each one needs

Define an activation aha moment and build in-app onboarding that moves trial users to it

Build a content moat with bottom-of-funnel, comparison and programmatic pages that compound organic acquisition

Run a review-acquisition program on G2 and Capterra and use the badges and grids in your funnel

Design lifecycle, expansion and win-back campaigns that reduce churn and lift net revenue retention

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: The SaaS Metrics That Decide Where You Spend

Learn the recurring-revenue metrics, MRR, CAC, LTV, payback and net revenue retention, that separate SaaS marketing from every other kind and tell you what to do next.

3 lessons

Why SaaS Marketing Is Different: Recurring Revenue Changes EverythingContent · 45 min

Preview Enabled

MRR, CAC and LTV: The Three Numbers Behind Every DecisionContent · 45 min

LMS Access

CAC Payback and Net Revenue Retention: The Investor MetricsContent · 45 min

LMS Access

Module 2

Module 2: Acquisition: Free Trials, Freemium and the Top of the Funnel

Choose the right monetisation model, design the acquisition funnel it needs, and drive qualified signups through paid, organic and product-led channels.

3 lessons

Free Trial vs Freemium vs Reverse Trial: Choosing Your ModelContent · 45 min

LMS Access

Building the Acquisition Funnel: Channels That Work for SaaSContent · 45 min

LMS Access

Trial Signup Conversion: Landing Pages and the First ClickContent · 45 min

LMS Access

Module 3

Module 3: Activation: Onboarding That Turns Trials Into Paying Customers

Define the activation moment that predicts retention, build in-app onboarding that drives users to it, and rescue stalled trials with lifecycle email.

3 lessons

The Aha Moment and Activation: The Most Important Metric You Are Not TrackingContent · 45 min

LMS Access

In-App Onboarding: Guiding Users to ValueContent · 45 min

LMS Access

Trial Lifecycle Email: Converting Across the Trial WindowContent · 45 min

LMS Access

Module 4

Module 4: The Moat: Content, Reviews and Retention

Build durable advantages, a content moat, review-site authority on G2 and Capterra, and retention and expansion campaigns that hold net revenue retention above 100 percent.

3 lessons

The Content Moat: SEO and Bottom-of-Funnel Content That CompoundsContent · 45 min

LMS Access

Winning on G2 and Capterra: The Review-Site PlaybookContent · 45 min

LMS Access

Fighting Churn: Retention, Expansion and Win-Back CampaignsContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

SaaS marketingfree trial conversionfreemiumproduct-led growthuser onboardingchurn reductionG2 reviewsnet revenue retention