StretchLearn Course

Fill tables the way diners actually choose where to eat

Win the Google Map Pack, manage Yelp and TripAdvisor, shoot food-forward Instagram and TikTok, and grow an email and SMS list that brings people back.

Preview Curriculum Back to Catalog

Beginner9 hr 20 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Restaurants live and die by foot traffic, and almost all of it now starts on a phone, someone searching near me at 6pm, reading three reviews, glancing at your photos, and deciding in under a minute. This course teaches the restaurant-specific marketing playbook: how to win the Google Business Profile and Map Pack that drives walk-ins, how to manage Yelp and TripAdvisor reviews and reply in a way that converts readers, how to build an Instagram and TikTok presence around craveable food, and how to grow an owned email and SMS list that you control instead of renting attention. Every lesson uses real platform mechanics, named tools, and worked numbers you can apply to your own restaurant this week.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Claim and fully optimise a Google Business Profile so the restaurant wins the local Map Pack and near me searches

Manage Yelp and TripAdvisor reviews and write replies that lift the listing and convert readers into diners

Plan and shoot a month of craveable food content for Instagram and TikTok using a simple repeatable system

Grow an owned email and SMS list and run promotions that drive repeat visits and slow nights

Run a local influencer or creator collaboration with a clear brief, deliverables and trackable result

Build a simple monthly marketing calendar and measure covers, reviews and list growth against it

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Get Found Locally: Google Business Profile and the Map Pack

Win the local search results that drive walk-ins, optimise the Google Business Profile that decides who shows up in the Map Pack, and fix the basics that quietly cost you covers.

3 lessons

How Diners Actually Find You: Near Me Search and the Local PackContent · 45 min

Preview Enabled

Claim and Optimise Your Google Business Profile End to EndContent · 50 min

LMS Access

Google Posts, Q&A and Reviews That Lift Your RankingContent · 45 min

LMS Access

Module 2

Module 2: Reviews and Reputation: Yelp, TripAdvisor and Replies That Convert

Turn reviews into a growth engine, generate them ethically, manage Yelp and TripAdvisor, and reply in a way that wins over the next reader, not just the reviewer.

3 lessons

Why Reviews Are Marketing: Stars, Volume and the Trust GapContent · 45 min

LMS Access

Generate More Reviews Without Breaking the RulesContent · 50 min

LMS Access

Reply to Reviews So the Next Reader Books a TableContent · 45 min

LMS Access

Module 3

Module 3: Visual Social: Instagram and TikTok Built Around Craveable Food

Build a food-forward social presence that makes people hungry, plan and shoot a month of content with a simple system, and use the formats that actually reach new diners.

3 lessons

The Restaurant Instagram Playbook: Feed, Stories and ReelsContent · 45 min

LMS Access

Shoot a Month of Food Content in One AfternoonContent · 50 min

LMS Access

TikTok, Trends and Going Local-ViralContent · 45 min

LMS Access

Module 4

Module 4: Owned Channels and Partnerships: Email, SMS and Local Creators

Build marketing assets you control, grow email and SMS lists and run promotions that drive repeat visits, then partner with local creators and tie everything to a simple calendar and the numbers that matter.

3 lessons

Grow an Email and SMS List You Actually OwnContent · 50 min

LMS Access

Partner With Local Influencers and Food CreatorsContent · 45 min

LMS Access

Your Monthly Marketing Calendar and the Numbers That MatterContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

restaurant marketingGoogle Business Profilelocal SEOYelp reviewsInstagram for restaurantsSMS marketingemail marketinglocal influencers