StretchLearn Course

Build a real estate pipeline that does not depend on luck or cold calls

Hyperlocal SEO, a Facebook and Instagram farm, listing videos, a referral engine, and market-report lead magnets — a complete lead system for agents.

Preview Curriculum Back to Catalog

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Most agents fail not because they cannot sell but because they have no reliable source of new conversations. This course builds five connected lead channels for a real estate agent: a hyperlocal website and Google Business Profile that rank for your farm, a Facebook and Instagram presence that makes you the neighbourhood expert, listing and area videos that win attention and listings, a structured referral and past-client system, and a monthly market-report lead magnet that captures and nurtures buyers and sellers. You will leave with a 90-day pipeline plan, named tools, real templates, and the metrics to know what is working.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Define a geographic farm and rank for hyperlocal searches using a Google Business Profile and neighbourhood pages

Run a Facebook and Instagram content calendar that positions the agent as the local market authority

Produce listing walkthrough and neighbourhood videos that generate showings, saves, and seller leads

Build a referral and past-client engine with a fixed touch cadence and review-generation system

Create monthly market-report lead magnets and the landing pages and follow-up that convert them

Track cost per lead, conversion, and ROI across all five channels with a simple pipeline scorecard

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Pick a Farm and Own It in Local Search

Choose a defensible geographic farm, then make the agent findable with a Google Business Profile and hyperlocal pages that rank for the way people actually search for homes.

3 lessons

Choosing a Geographic Farm You Can WinContent · 45 min

Preview Enabled

Your Google Business Profile and Hyperlocal FoundationContent · 45 min

LMS Access

Hyperlocal Pages and Near-Me KeywordsContent · 45 min

LMS Access

Module 2

Module 2: Farm Your Neighbourhood on Facebook and Instagram

Turn social media into a neighbourhood brand: a content system that makes you the local market expert, plus low-cost targeted ads aimed only at your farm.

3 lessons

Profiles, Positioning, and a Repeatable Content SystemContent · 45 min

LMS Access

Content That Generates ConversationsContent · 45 min

LMS Access

Targeted Facebook and Instagram Ads for Your FarmContent · 45 min

LMS Access

Module 3

Module 3: Win Attention and Listings With Video

Use video as the highest-converting format in real estate: gear and a simple setup, listing and neighbourhood walkthroughs, and a distribution plan that turns one shoot into many leads.

3 lessons

A Simple, Repeatable Video SetupContent · 45 min

LMS Access

Listing Walkthroughs and Neighbourhood ToursContent · 45 min

LMS Access

Distribution: One Shoot, Many LeadsContent · 45 min

LMS Access

Module 4

Module 4: Referrals, Lead Magnets, and Measuring ROI

Make your business compound: a referral and past-client engine, a monthly market-report lead magnet with real follow-up, and a scorecard that tells you exactly where leads and dollars come from.

3 lessons

Build a Referral and Past-Client EngineContent · 45 min

LMS Access

Market-Report Lead Magnets and Landing PagesContent · 45 min

LMS Access

Your Pipeline Scorecard and 90-Day PlanContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

real estate marketinggeographic farminghyperlocal SEOGoogle Business ProfileInstagram for agentslisting videoreferral marketingmarket report lead magnet