StretchLearn Course

Raise more money and grow your mission on a nonprofit budget

Google Ad Grants, donor-centered storytelling, email fundraising, and social proof, built step by step for marketers, founders, and volunteers new to the work.

Preview Curriculum Back to Catalog

Beginner9 hr 30 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Most nonprofits market like miniature corporations and wonder why donations stall. This course teaches the donor-centered, low-cost playbook that actually works: how to qualify for and run the $10,000/month Google Ad Grant, write stories where the donor is the hero, build a year-end and welcome email sequence that converts, and use social proof and peer-to-peer tactics to multiply reach. You will leave able to build a 12-month marketing calendar, write a real fundraising appeal, set up a donation page that doesn't leak donors, and report results in the few numbers that funders and boards care about.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Build a donor-centered marketing strategy that frames the donor, not the organization, as the hero

Qualify for, apply to, and run the $10,000 per month Google Ad Grant within its compliance rules

Write fundraising stories and appeals using proven structures like the hero's-journey and SOFII frameworks

Design email welcome and year-end appeal sequences that convert subscribers into recurring donors

Apply social proof, peer-to-peer, and matching-gift tactics to multiply reach on a small budget

Measure what matters using donor retention rate, cost per dollar raised, and email conversion

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Foundations of Donor-Centered Nonprofit Marketing

Reframe marketing around the donor as hero, get clear on who you are talking to, and set the few numbers that prove your work, before spending a dollar or writing a word.

3 lessons

Why Nonprofit Marketing Is DifferentContent · 45 min

Preview Enabled

Know Your Audiences: Donors, Volunteers, and BeneficiariesContent · 45 min

LMS Access

Set Goals and Pick the Metrics That MatterContent · 45 min

LMS Access

Module 2

Module 2: Free and Low-Cost Reach: Google Ad Grants and Owned Channels

Claim the $10,000 per month Google Ad Grant, run it inside its strict rules, and pair it with the owned channels you fully control: your website, donation page, and social proof.

3 lessons

The $10,000 per Month Google Ad Grant ExplainedContent · 50 min

LMS Access

Building Ad Grant Campaigns That ConvertContent · 50 min

LMS Access

Owned Channels: Website, Donation Page, and Social ProofContent · 45 min

LMS Access

Module 3

Module 3: Storytelling and Email Fundraising That Converts

Write donor-centered stories using proven structures, then turn them into the email sequences, welcome series and year-end appeal, that do most of a small nonprofit's fundraising.

3 lessons

The Donor as Hero: Storytelling FrameworksContent · 50 min

LMS Access

Email Fundraising: Welcome Series and AppealsContent · 50 min

LMS Access

Year-End and Seasonal Campaign PlanningContent · 45 min

LMS Access

Module 4

Module 4: Amplification, Retention, and Measuring Impact

Multiply reach with peer-to-peer and social proof, keep the donors you worked to win through a stewardship program, and report results in a way that earns more funding.

3 lessons

Peer-to-Peer, Social Proof, and PartnershipsContent · 50 min

LMS Access

Donor Stewardship and RetentionContent · 45 min

LMS Access

Measuring Impact and Building Your PlanContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

nonprofit marketingfundraisingGoogle Ad Grantsdonor storytellingemail fundraisingdonor retentionpeer-to-peer fundraisingcause marketing