StretchLearn Course
The exact channels, setup, and numbers that fill the calendar for plumbers, HVAC pros, cleaners, and landscapers
Course Overview
Local service businesses live and die by the phone ringing, yet most waste money on the wrong channels. This course builds a complete lead engine around Google Local Services Ads, Google Business Profile, a review flywheel, and Facebook local awareness ads. You will track cost per lead and cost per booked job so every dollar is accountable.
Learning Outcomes
Set up and rank a Google Business Profile that earns calls from the local map pack
Launch Google Local Services Ads and pass the Google Guaranteed screening
Build a review-generation flywheel that produces a steady stream of 5-star reviews
Run Facebook and Instagram local awareness and lead campaigns with tight geo-targeting
Track cost per lead, cost per booked job, and return on ad spend across every channel
Handle and convert inbound leads fast enough to win against competitors
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Map how local customers actually find you, then set the cost and revenue targets that make every marketing decision objective.
Build and rank the free listing that drives the most calls for most local service businesses.
Run pay-per-lead ads at the very top of search and build a system that produces a steady stream of reviews.
Add paid social for awareness and demand generation, convert leads fast, and assemble everything into a 90-day plan.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.