StretchLearn Course
A channel-by-channel system to attract and keep patients for medical, dental, and wellness practices.
Course Overview
This course teaches the four marketing channels that consistently drive new and returning patients for clinics: local SEO, online reviews, Google Ads, and lifecycle email. Every tactic is framed around HIPAA's Privacy and Marketing rules so you never trade growth for a violation. You finish with a measurable acquisition and retention system tied to cost per acquired patient and chair or schedule utilization.
Learning Outcomes
Configure a Google Business Profile and local citations that rank a practice for near-me searches
Run a HIPAA-safe patient review campaign that lifts star rating and review volume
Build Google Ads search campaigns with conversion tracking that avoids transmitting PHI
Design a patient-retention email and recall program tied to recare and reactivation
Calculate cost per acquired patient, patient lifetime value, and channel ROI
Audit marketing vendors and forms for HIPAA Privacy Rule and BAA compliance
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Understand how HIPAA shapes every marketing decision and set up the measurement that proves whether your spend works.
Make the practice the obvious choice when nearby patients search, starting with the map pack and your website foundations.
Turn satisfied patients into a steady stream of reviews that lift both rankings and conversion, all within compliance.
Add predictable new-patient flow with compliant Google Ads, then maximize the value of every patient with retention email and recall.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.