StretchLearn Course
Trial funnels, social content, referral engines, and local Google Ads you can run yourself.
Course Overview
Most fitness businesses live or die on two numbers: how many trials convert to members and how long those members stay. This course gives you the funnels, content cadence, referral mechanics, and Google Ads campaigns to move both. Every framework comes with named tools, realistic benchmarks, and worked examples you can copy into your own studio this week.
Learning Outcomes
Calculate member LTV, CAC, and monthly churn to set a defensible marketing budget
Design a trial-to-paid offer funnel with paywalls, follow-up, and a closing process
Build a 4-week Instagram and TikTok content calendar tuned for local discovery
Launch a member referral program with tracked rewards and predictable economics
Run local-intent Google Search and Performance Max campaigns for 'gym near me' demand
Install an onboarding and retention sequence that lowers first-90-day cancellations
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Before you spend a dollar, learn the four numbers that govern a fitness business and how to set a budget that survives.
Build a repeatable Instagram and TikTok content system designed for local discovery, not vanity follower counts.
Design the offer, follow-up, and word-of-mouth machine that turns interest into paying, long-staying members.
Capture high-intent local search demand with Google Ads, then keep the members you win with a retention system.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.