StretchLearn Course

Make the marketing math close, then scale it

Master the unit economics, acquire customers profitably on Meta, TikTok and Google Shopping, retain them with email and SMS, and engineer repeat purchases for your Shopify or WooCommerce store.

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Beginner9 hr 25 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Most online stores do not fail because the product is bad, they fail because the marketing math does not close: it costs more to acquire a customer than that customer is worth. This course teaches e-commerce marketing as a full-funnel system tuned to that math, the metrics that govern it (CAC, AOV, contribution margin, LTV, MER and ROAS), profitable paid acquisition on Meta, TikTok and Google Shopping, retention through Klaviyo-style email and SMS flows, influencer and UGC gifting, and the repeat-purchase work that turns a one-time buyer into a profitable one. Every lesson uses real platform mechanics, named tools, benchmark numbers and worked examples you can apply to a Shopify or WooCommerce store this week.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Calculate the core e-commerce metrics, CAC, AOV, contribution margin, LTV, MER and ROAS, and use them to judge whether a store can grow profitably

Build a profitable customer-acquisition plan across Meta, TikTok and Google Shopping using a prospecting-and-retargeting funnel structure

Brief, produce and test scroll-stopping creative and a clean Google Merchant Center product feed that wins impressions

Stand up the core email and SMS retention flows in a Klaviyo-style tool and grow lists you own rather than rent

Run an influencer and UGC gifting programme with clear briefs, tracking codes and disclosure that produces usable, performing content

Raise average order value and repeat-purchase rate with bundles, post-purchase offers and a measured 90-day retention calendar

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: The Numbers That Govern a Store: Unit Economics and the Funnel

Learn the metrics that decide whether an e-commerce store can grow, model your own unit economics, and see how the full marketing funnel maps onto them before spending a dollar.

3 lessons

Why Stores Fail: The Acquisition Cost Versus Value TrapContent · 45 min

Preview Enabled

Model Your Store: AOV, Margin, LTV, MER and ROASContent · 50 min

LMS Access

The Full Funnel: Acquisition, Conversion and Retention as One SystemContent · 45 min

LMS Access

Module 2

Module 2: Profitable Paid Acquisition: Meta, TikTok and Google Shopping

Build a paid-acquisition engine that brings new customers in profitably, structured as a prospecting-and-retargeting funnel across the three channels that drive most e-commerce sales.

3 lessons

Meta Ads for Stores: Pixel, Funnel Structure and Reading ROASContent · 50 min

LMS Access

TikTok and UGC-Style Ads: Winning the Cold ScrollContent · 45 min

LMS Access

Google Shopping and Merchant Center: Capturing Buying IntentContent · 50 min

LMS Access

Module 3

Module 3: Retention and Owned Channels: Email and SMS That Keep Customers

Build the owned email and SMS channels that turn expensive first purchases into profitable repeat ones, with the core automated flows and the lists you control rather than rent.

3 lessons

Why Retention Beats Acquisition: Owned Lists and the Flows That PayContent · 45 min

LMS Access

Build the Core Flows: Welcome, Cart Recovery and Post-PurchaseContent · 50 min

LMS Access

Grow and Keep the List: Capture, SMS and ComplianceContent · 45 min

LMS Access

Module 4

Module 4: Influencers, AOV and the Repeat-Purchase Engine

Run an influencer and UGC gifting programme that produces performing content, then raise average order value and repeat-purchase rate against a measured retention calendar that ties the whole operation together.

3 lessons

Influencer and UGC Gifting That Produces Performing ContentContent · 50 min

LMS Access

Raise Average Order Value: Bundles, Thresholds and Post-Purchase OffersContent · 45 min

LMS Access

The Repeat-Purchase Engine and Your 90-Day Retention CalendarContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

e-commerce marketingMeta adsGoogle ShoppingKlaviyoemail and SMS retentioninfluencer giftingShopifycustomer lifetime value