StretchLearn Course

Sell your online course without a huge audience or ad budget

A step-by-step marketing system: list building, launches, webinar funnels, and the right platform to enroll students profitably.

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Beginner9 hr 50 minSelf PacedRegistered

Course Overview

What this course is designed to develop

This course teaches independent educators and creators how to turn expertise into a profitable course business without a big audience or ad budget. You will build a lead magnet and email list, validate demand before you build, and run both live and evergreen launches using proven frameworks like the Product Launch Formula and webinar-to-enrollment funnels. By the end you will have a launch plan, a chosen platform, and the metrics to scale enrollments predictably.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Build a niche-aligned lead magnet and email list that attracts buyers, not just subscribers

Validate course demand and price with pre-sells before investing weeks in production

Design a live launch using the Product Launch Formula seed-to-cart sequence

Convert a teaching webinar into enrollments with a structured pitch and stack offer

Set up an evergreen funnel with deadline automation that sells while you sleep

Select between Kajabi, Teachable, and alternatives using a cost-per-feature scorecard

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Audience Building and Demand Validation

Before you build a course, you build an audience that wants it and proof that they will pay. This module covers niching, lead magnets, list building, and pre-selling to validate demand.

3 lessons

Choosing a Profitable Niche and Buyer PersonaContent · 45 min

Preview Enabled

Lead Magnets and Email List BuildingContent · 50 min

LMS Access

Validating Demand With Pre-SellsContent · 45 min

LMS Access

Module 2

Module 2: Running a Live Launch

Live launches concentrate attention and urgency into a short window to drive a surge of enrollments. This module covers the Product Launch Formula, the pre-launch content runway, and the open-cart email sequence.

3 lessons

The Product Launch Formula FrameworkContent · 50 min

LMS Access

Pre-Launch Content That Builds AnticipationContent · 45 min

LMS Access

The Open-Cart Email SequenceContent · 50 min

LMS Access

Module 3

Module 3: Webinar and Evergreen Funnels

Webinars convert cold and warm prospects at scale, and evergreen funnels automate enrollment year-round. This module covers the teaching-webinar structure, the pitch, and evergreen deadline automation.

3 lessons

Structuring a Teaching Webinar That SellsContent · 55 min

LMS Access

The Webinar Pitch and Stack OfferContent · 50 min

LMS Access

Building an Evergreen FunnelContent · 50 min

LMS Access

Module 4

Module 4: Platform Selection and Scaling

The right platform and a clear metrics dashboard let you scale enrollments profitably. This module compares Kajabi, Teachable, and alternatives, then covers paid traffic and the numbers that matter.

3 lessons

Choosing Your Course PlatformContent · 50 min

LMS Access

Paid Traffic and Cold AudiencesContent · 50 min

LMS Access

Metrics, Retention, and Scaling RevenueContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

course launchemail list buildingwebinar funnelevergreen funnelKajabiTeachablelead magnetonline course sales