StretchLearn Course

Grow a mobile app from install to loyal user

ASO, paid user acquisition that survives iOS privacy, and retention that compounds

Beginner9 hr 50 minSelf PacedRegistered

Course Overview

What this course is designed to develop

This hands-on course teaches the full mobile growth loop, from the store listing a user sees before they install to the lifecycle messages that keep them coming back. You will optimize ASO keywords and conversion creatives, set up attribution with an MMP and understand how SKAdNetwork and Google Play install referrer actually report, and run real user-acquisition campaigns across Apple Search Ads, Meta App Promotion, and Google App campaigns against a cost-per-install and return-on-ad-spend target. You finish able to read retention cohorts, fix the activation gap, and run a measurable push and in-app engagement program that grows D1, D7, and D30 retention.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Optimize an App Store and Google Play listing for both keyword ranking and install conversion rate

Set up mobile attribution with an MMP and read SKAdNetwork, Google Play install referrer, and deep links correctly

Launch and manage paid user-acquisition campaigns on Apple Search Ads, Meta App Promotion, and Google App campaigns to a CPI and ROAS target

Define an activation event and an aha moment, then measure and improve the onboarding funnel from install to activation

Read D1, D7, and D30 retention cohorts and diagnose where users churn

Run a compliant push notification and in-app messaging program that lifts retention and lifetime value

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: App Store Optimization: Ranking and Conversion

How users discover and decide on an app: the App Store and Google Play ranking signals you can influence, keyword research, and the listing creatives that turn a store visit into an install.

3 lessons

How the App Store and Google Play Decide What to ShowContent · 45 min

Preview Enabled

Keyword Research for ASOContent · 50 min

LMS Access

Conversion Creatives: Icon, Screenshots, and ListingContent · 50 min

LMS Access

Module 2

Module 2: Attribution: Measuring Installs in a Privacy-First World

The measurement foundation every paid channel depends on: how mobile attribution works, the MMPs that run it, and how SKAdNetwork and Google Play change what you can and cannot see on each platform.

3 lessons

How Mobile Attribution Works and Why You Need an MMPContent · 50 min

LMS Access

SKAdNetwork, the AppTrackingTransparency Prompt, and iOSContent · 50 min

LMS Access

Android Attribution and Deep LinkingContent · 45 min

LMS Access

Module 3

Module 3: Paid User Acquisition Across the Major Channels

Buying installs profitably: Apple Search Ads on the App Store, Meta App Promotion, Google App campaigns, and the unit economics (CPI, LTV, payback) that tell you when to scale.

3 lessons

Apple Search Ads on the App StoreContent · 50 min

LMS Access

Meta and Google App CampaignsContent · 50 min

LMS Access

Unit Economics: CPI, LTV, ROAS, and PaybackContent · 50 min

LMS Access

Module 4

Module 4: Activation, Retention, and Lifecycle Engagement

Turning installs into lasting users: defining and measuring activation, reading retention cohorts, and running a push and in-app messaging program that keeps people coming back and paying.

3 lessons

Onboarding and the Activation MomentContent · 50 min

LMS Access

Reading Retention CohortsContent · 50 min

LMS Access

Push Notifications and In-App Lifecycle MessagingContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

App Store OptimizationApple Search AdsMeta App PromotionGoogle App campaignsmobile attributionSKAdNetworkpush notificationsretention