StretchLearn Course
Configure HubSpot, ActiveCampaign, or Klaviyo to score, route, and nurture contacts from first touch to customer, step by step.
Course Overview
This course takes you from an empty automation platform to a working contact lifecycle that runs itself. You will structure clean data and properties, build lead-scoring models, assemble branching workflows with triggers and goals, and stitch them into a full nurture journey. Every lesson uses real platforms (HubSpot, ActiveCampaign, Klaviyo), real numbers, and step-by-step builds you can replicate in your own account.
Learning Outcomes
Structure contact properties, lists, and data hygiene so an automation platform has clean inputs to act on
Build a lead-scoring model that ranks contacts by fit and behavior and triggers action at a threshold
Assemble a branching workflow in a real tool using triggers, if/then logic, delays, and goal exits
Design a multi-step lead-nurture journey mapped to lifecycle stages from subscriber to customer
Connect automation to a CRM and sales handoff so marketing-qualified leads route correctly
Measure automation performance with conversion, enrollment, and revenue metrics and improve workflows over time
Curriculum Preview
Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.
Understand what an automation platform does beyond email, how the major tools differ, and the data foundations that make everything downstream work.
Teach the platform to rank contacts by how good a fit they are and how interested they seem, so the system knows who deserves attention and when.
Get hands-on with the visual workflow builder: assemble triggers, if/then logic, delays, and goals into automations that adapt to each contact.
Stitch individual workflows into a complete lifecycle journey, connect automation to sales, and measure and improve the whole system over time.
Built for Application
This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.