StretchLearn Course

Stop guessing which marketing works and start proving it

GA4 setup, clean campaign tracking, attribution literacy, and dashboards that turn data into decisions worth money

Beginner9 hr 45 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Most marketing reports are vanity dashboards full of metrics nobody acts on. This course gives you the measurement plan, tracking hygiene, attribution literacy, and reporting discipline that professional marketing analysts use, with named tools, real benchmarks, and worked revenue maths. You will leave able to set up GA4 conversions and channel groups, track spend across Google and Meta, compute CAC, ROAS, and blended CPA correctly, and tell the difference between a real signal and noise.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Build a measurement plan that maps business goals to GA4 events and conversions

Instrument campaigns with a consistent UTM taxonomy and validate the data flowing in

Compare attribution models and explain why last-click overcredits bottom-of-funnel channels

Calculate CAC, ROAS, blended CPA, and payback period from raw spend and revenue data

Design a stakeholder dashboard in Looker Studio that drives decisions, not just views

Detect tracking gaps, sampling, and statistical noise before you report a number as fact

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: What Marketing Analytics Really Measures

Build an accurate mental model of marketing measurement, the difference between metrics that matter and vanity metrics, and the funnel logic that connects spend to revenue.

3 lessons

From Vanity Metrics to Decisions That Cost MoneyContent · 45 min

Preview Enabled

The Marketing Funnel and the Metrics at Each StageContent · 45 min

LMS Access

Building a Measurement Plan Before You Touch a ToolContent · 50 min

LMS Access

Module 2

Module 2: GA4 and Clean Campaign Tracking

Set up Google Analytics 4 the right way, understand its event-based model, and instrument campaigns with a UTM taxonomy that keeps your channel data trustworthy.

3 lessons

How GA4's Event Model Actually WorksContent · 50 min

LMS Access

A UTM Taxonomy That Keeps Your Data CleanContent · 45 min

LMS Access

Validating Your Data Before You Trust ItContent · 45 min

LMS Access

Module 3

Module 3: Attribution and the Metrics That Drive Budget

Understand attribution models, their biases, and the core unit-economics metrics (CAC, ROAS, LTV, payback) that decide where money should go.

3 lessons

Attribution Models and Their Built-In BiasesContent · 55 min

LMS Access

CAC, ROAS, and the Unit Economics of AcquisitionContent · 55 min

LMS Access

LTV and Payback: Knowing What a Customer Is WorthContent · 50 min

LMS Access

Module 4

Module 4: Dashboards, Reporting, and Honest Analysis

Turn validated data and sound metrics into dashboards people use, report cadences that drive action, and analysis that resists the common ways numbers lie.

3 lessons

Designing a Dashboard People Actually UseContent · 50 min

LMS Access

Reporting Cadence and Telling the Story Behind the NumbersContent · 45 min

LMS Access

How Numbers Lie and How to Stay HonestContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

marketing analyticsGA4attributionUTM trackingLooker StudioROAScustomer acquisition costmarketing dashboards