StretchLearn Course

Build a loyalty program that pays for itself

A hands-on course on choosing the right structure, pricing the reward economics, designing tiers and redemption, and proving incremental lift over customers who never joined.

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Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Most loyalty programs quietly lose money because they reward purchases customers would have made anyway. This course teaches loyalty as a behavior-shaping system: how points, tiered, paid, and value-based programs actually work, how to price earn-and-burn economics and breakage, how to design tiers and redemption that drive frequency, and how to launch on platforms like Smile.io, Yotpo, LoyaltyLion, and Talon.One. Every module uses real frameworks, named tools, and worked examples so you finish with a costed program design and a measurement plan that proves incremental lift, not vanity sign-ups.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Choose between points, tiered, paid, and value-based loyalty structures based on margin, frequency, and brand goals

Price a points program's earn rate, redemption value, and reward cost as a percentage of revenue

Estimate and manage breakage and the accounting liability that unredeemed points create

Design status tiers, thresholds, and benefits that increase purchase frequency and switching costs

Select and configure a loyalty platform such as Smile.io, Yotpo, LoyaltyLion, or Talon.One

Measure program impact with member-versus-non-member lift, redemption rate, and incremental revenue

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: What Loyalty Programs Are For and Which Structure to Pick

Loyalty is a behavior-shaping system, not a giveaway. This module covers the four core structures, the psychology that makes them work, and how to choose based on margin and purchase frequency.

3 lessons

Loyalty Is a Behavior System, Not a DiscountContent · 45 min

Preview Enabled

The Four Core Program StructuresContent · 45 min

LMS Access

Choosing a Structure by Margin and FrequencyContent · 45 min

LMS Access

Module 2

Module 2: The Economics: Pricing Points, Rewards, and Breakage

The numbers that make or break a program: earn rates, redemption value, reward cost as a percentage of revenue, breakage, and the liability points create on your books.

3 lessons

Setting the Earn Rate and Redemption ValueContent · 45 min

LMS Access

Reward Cost, Margin, and the Break-Even LiftContent · 45 min

LMS Access

Breakage and the Points Liability on Your BooksContent · 45 min

LMS Access

Module 3

Module 3: Designing Tiers, Rewards, and Redemption

Turn the chosen structure into a concrete program: status tiers and thresholds, a reward catalog that drives behavior, redemption mechanics, and gamification that motivates without manipulating.

3 lessons

Designing Status Tiers and ThresholdsContent · 45 min

LMS Access

Building the Reward Catalog and RedemptionContent · 45 min

LMS Access

Gamification, Referrals, and Paid Membership DesignContent · 45 min

LMS Access

Module 4

Module 4: Platforms, Launch, and Measuring Impact

Pick and configure a loyalty platform, launch and promote the program, and prove its impact with incremental lift, redemption rate, and member-versus-non-member analysis.

3 lessons

Choosing and Configuring a Loyalty PlatformContent · 45 min

LMS Access

Launching and Promoting the ProgramContent · 45 min

LMS Access

Measuring Incremental Lift and IteratingContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

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