Course Overview
What this course is designed to develop
This course teaches anyone who lives in spreadsheets and Google Analytics to replace manual screenshot reports with a single Looker Studio dashboard that refreshes itself and that clients can open by link. You will connect the GA4, Search Console, and Google Sheets connectors, understand how a data source's fields, types, and aggregation drive every chart, and build scorecards, time-series, tables with heatmaps, bar and pie charts, and geo maps. You then add date-range controls, drop-down and input-box filters, filter controls scoped to specific charts, and report-level versus page-level filters; blend GA4 sessions with Sheets cost data on a join key to compute ROAS; write calculated fields using CASE, CONCAT, REGEXP_EXTRACT, and date functions; and finish by theming the report, setting viewer versus edit sharing, scheduling PDF email delivery, and embedding a live iframe. Each lesson works from concrete GA4 and Search Console data and flags the real traps: sampling, data freshness, blend left-join behavior, and the GA4 (other) row.