StretchLearn Course

Get a business into Google's local 3-pack and keep it there

Google Business Profile optimization, citation cleanup, review engines, near-me keyword targeting, and local link building — for beginners.

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Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Roughly 46% of all Google searches have local intent, and the local pack of three businesses sits above the organic results for most near-me queries. This course teaches the exact Google Business Profile, citation, review, on-page, and link-building decisions that put a business in that pack and keep it there. You will leave able to audit a profile against proximity, relevance, and prominence, fix NAP inconsistencies at scale, run a review-generation engine, and measure rankings from a real grid of map points.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Audit and optimize a Google Business Profile against the proximity, relevance, and prominence ranking factors

Build and clean NAP citations across the core data aggregators and niche directories using a single source of truth

Run a review-generation and response engine that lifts star rating, volume, and recency

Map near-me and service-area keyword intent to dedicated, schema-marked location and service pages

Earn local backlinks through sponsorships, partnerships, and local digital PR

Measure local rankings with grid-based rank tracking and the Google Business Profile performance report

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: How Local Search Actually Ranks

Understand the local pack, the three ranking factors Google names, and how local search differs from classic organic before you touch a single setting.

3 lessons

The Local Pack, the Map, and Local IntentContent · 45 min

Preview Enabled

Proximity, Relevance, and ProminenceContent · 45 min

LMS Access

Single-Location vs Service-Area vs Multi-LocationContent · 45 min

LMS Access

Module 2

Module 2: Mastering the Google Business Profile

Claim, verify, and fully optimize the asset that wins the map pack: categories, services, attributes, photos, posts, products, and Q&A.

3 lessons

Claim, Verify, and Complete the ProfileContent · 45 min

LMS Access

Categories, Services, and AttributesContent · 45 min

LMS Access

Photos, Posts, Products, and Q&AContent · 45 min

LMS Access

Module 3

Module 3: Citations, Reviews, and Reputation

Build the off-profile prominence signals: consistent NAP citations across directories and a review engine that lifts rating, volume, and recency.

3 lessons

NAP Consistency and Local CitationsContent · 45 min

LMS Access

Building a Review-Generation EngineContent · 45 min

LMS Access

Responding to Reviews and Handling the NegativeContent · 45 min

LMS Access

Module 4

Module 4: On-Page Local SEO, Links, and Measurement

Target near-me intent with location and service pages and local schema, earn local links, and measure rankings with grid-based tracking.

3 lessons

Near-Me Keywords, Location Pages, and Local SchemaContent · 45 min

LMS Access

Local Link BuildingContent · 45 min

LMS Access

Measuring Local Rankings and PerformanceContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

Google Business Profilelocal packNAP citationsreview managementnear-me keywordslocal link buildinglocal schemamap rank tracking