StretchLearn Course

Build a LinkedIn presence that brings business to you

Optimize your profile, publish content that gets engagement, grow a targeted audience, and turn it into booked calls.

Beginner9 hr 15 minSelf PacedRegistered

Course Overview

What this course is designed to develop

This course walks you step by step from a half-finished profile to a working LinkedIn growth and lead-generation engine. You will rewrite your headline and About section using proven frameworks, build a repeatable content calendar with named post formats, and use AI tools like ChatGPT and Taplio to draft faster without sounding robotic. By the end you will have a 30-day posting plan and a respectful outbound process that turns profile views into booked calls.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Rewrite your LinkedIn headline, About, and Featured sections to convert profile visitors into followers and leads

Build a content calendar using six named post formats and a weekly publishing rhythm

Draft and edit posts faster with AI tools like ChatGPT, Claude, and Taplio without losing your voice

Grow a targeted audience using comments, engagement pods alternatives, and strategic connection requests

Generate leads with Featured links, lead magnets, and a non-spammy outbound DM sequence

Measure performance with LinkedIn analytics and a simple weekly scorecard to double down on what works

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Positioning and Profile Optimization

Decide who you serve and what you are known for, then rebuild every part of your profile to convert visitors into followers and leads.

3 lessons

Choose Your Positioning and One-Sentence BrandContent · 45 min

Preview Enabled

Engineer a Headline and About Section That ConvertContent · 50 min

LMS Access

Banner, Featured, and Profile Proof ElementsContent · 40 min

LMS Access

Module 2

Module 2: Thought-Leadership Content That Earns Attention

Learn the post formats, hooks, and writing patterns that consistently earn reach and engagement on LinkedIn.

3 lessons

Six Post Formats You Can Reuse ForeverContent · 50 min

LMS Access

Hooks, Structure, and ReadabilityContent · 50 min

LMS Access

Build a Repeatable Content CalendarContent · 45 min

LMS Access

Module 3

Module 3: Growing a Targeted Audience

Attract the right followers through strategic engagement, smart connection requests, and steady network growth.

3 lessons

The Engagement-First Growth StrategyContent · 45 min

LMS Access

Strategic Connections and Network BuildingContent · 45 min

LMS Access

Creator Tools, Newsletters, and Reach LeversContent · 40 min

LMS Access

Module 4

Module 4: AI Tools and Turning Attention into Leads

Use AI to create faster, then convert your audience into qualified conversations with lead magnets, outreach, and analytics.

3 lessons

Using AI to Draft and Refine PostsContent · 50 min

LMS Access

Lead Magnets and Converting Followers to ConversationsContent · 50 min

LMS Access

Outbound, Analytics, and a Weekly ScorecardContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

LinkedIn marketingpersonal brandingthought leadershipcontent strategysocial sellinglead generationAI content toolsaudience growth