StretchLearn Course

Run LinkedIn Ads That Reach the Right Buyers Without Burning Budget

Master Campaign Manager structure, account-based targeting, Lead Gen Forms, conversion tracking, and cost-per-lead control for B2B.

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Beginner9 hr 35 minSelf PacedRegistered

Course Overview

What this course is designed to develop

LinkedIn is where most B2B buying committees actually spend their work day, but it punishes beginners with high floor CPMs and confusing objective and bid choices. This course teaches the modern Campaign Manager playbook end to end: account-based targeting, the right format for each funnel stage, native Lead Gen Forms, the Insight Tag and Conversions API, and the cost-per-lead math that decides whether a campaign pays. Every lesson uses real Campaign Manager settings, named features, and worked numbers so you can launch without burning a quarter of budget on a test.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Structure LinkedIn campaigns by objective and funnel stage in Campaign Manager

Build precise B2B audiences using job function, seniority, company, and Matched Audiences

Launch an account-based campaign by uploading a target company list

Capture leads with native Lead Gen Forms and route them to your CRM

Install the Insight Tag and Conversions API to track conversions accurately

Calculate and control cost per lead, CTR, and CPM to keep spend profitable

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Foundations: The LinkedIn Ads Machine and Campaign Structure

Understand why LinkedIn costs what it does, how Campaign Manager is organized, and how to choose the right objective before spending a dollar.

3 lessons

Why LinkedIn Is Expensive and When It Is Worth ItContent · 45 min

Preview Enabled

Inside Campaign Manager: Accounts, Groups, and CampaignsContent · 50 min

LMS Access

Choosing the Right Objective for Each Funnel StageContent · 45 min

LMS Access

Module 2

Module 2: Targeting: Reaching the Exact B2B Buyer

Build precise audiences from LinkedIn's professional data, run account-based campaigns, and use Matched Audiences to retarget.

3 lessons

Attribute Targeting: Job Function, Seniority, and CompanyContent · 50 min

LMS Access

Account-Based Targeting: Uploading a Company ListContent · 50 min

LMS Access

Matched Audiences and Retargeting Warm TrafficContent · 45 min

LMS Access

Module 3

Module 3: Formats, Creative, and Lead Capture

Choose the right ad format, write creative that earns the click, capture leads natively, and use Message Ads with restraint.

3 lessons

Ad Formats: Single Image, Video, Document, and CarouselContent · 50 min

LMS Access

Lead Gen Forms: Capturing Leads Inside LinkedInContent · 50 min

LMS Access

Message Ads and Conversation Ads: Use With CareContent · 45 min

LMS Access

Module 4

Module 4: Tracking, Bidding, and Cost-Per-Lead Optimization

Install accurate conversion tracking, bid and budget without overpaying, calculate cost per lead, and run a steady optimization routine.

3 lessons

The Insight Tag and Conversion TrackingContent · 50 min

LMS Access

Bidding, Budgets, and Avoiding OverpaymentContent · 45 min

LMS Access

Cost Per Lead: The Math and the Optimization RoutineContent · 50 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

LinkedIn AdsB2B MarketingSponsored ContentLead Gen FormsAccount-Based MarketingCost Per LeadCampaign ManagerMatched Audiences