StretchLearn Course

Turn Your Editing Style Into a Product People Buy

Build, package, and sell Lightroom presets, from the first .XMP file to a live storefront and a before/after launch.

Beginner9 hr 35 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Learn to create professional Lightroom presets that hold up across varied photos, then package them as installable .XMP and DNG files for both Lightroom Classic and mobile. Set pricing, launch a Gumroad or Payhip storefront, and drive sales with before/after content on Instagram and Pinterest. Every module ends in a shippable asset so you finish with a real product, not just notes.

Learning Outcomes

What the learner should be able to understand, build, or execute.

01

Build a Lightroom preset that holds consistent results across different lighting and skin tones

02

Export and package presets as .XMP and DNG files for desktop and mobile delivery

03

Price a preset pack and choose between Gumroad, Payhip, and Sellfy for your storefront

04

Produce before/after slider content that converts viewers into buyers on Instagram and Pinterest

05

Write a delivery PDF and installation guide that cuts refund requests and support emails

06

Plan a launch and run repeatable promotions that sustain sales after week one

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Build Presets That Actually Sell

Learn what a Lightroom preset is at the file level, then build one that produces consistent, flattering results across varied photos rather than a single lucky image.

3 lessons
What a Preset Is and What Buyers ExpectContent · 45 min
Preview Enabled
Building Your First Preset From a Hero EditContent · 50 min
LMS Access
Making Presets Hold Across Different PhotosContent · 50 min
LMS Access
Module 2

Module 2: Package for Desktop and Mobile Delivery

Export your presets as clean .XMP files, build the free DNG workflow for mobile users, and assemble a delivery folder and installation guide that prevents support headaches.

3 lessons
Exporting Clean .XMP FilesContent · 45 min
LMS Access
The Free DNG Workflow for Mobile BuyersContent · 50 min
LMS Access
Building the Delivery Folder and Install GuideContent · 45 min
LMS Access
Module 3

Module 3: Price the Product and Launch a Storefront

Decide what to charge, choose between Gumroad, Payhip, and Sellfy, and set up a product page that converts visitors into buyers.

3 lessons
Pricing a Preset PackContent · 45 min
LMS Access
Choosing Gumroad, Payhip, or SellfyContent · 50 min
LMS Access
Writing a Product Page That ConvertsContent · 50 min
LMS Access
Module 4

Module 4: Market With Before/After and Launch the Pack

Produce scroll-stopping before/after content for Instagram and Pinterest, run a structured launch, and build the repeatable promotions that sustain sales long after week one.

3 lessons
Before/After Content That Stops the ScrollContent · 50 min
LMS Access
Pinterest and SEO as Evergreen TrafficContent · 45 min
LMS Access
Running the Launch and Sustaining SalesContent · 50 min
LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

lightroom presetsdigital productsphoto editinggumroadbefore after marketingpreset packsphotography businesspassive income