StretchLearn Course

Stop Chasing Leads. Build a System That Delivers Them.

A practical, framework-driven course on generating qualified leads through inbound, outbound, and everything in between.

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Intermediate9 hr 22 minSelf PacedRegistered

Course Overview

What this course is designed to develop

Most businesses struggle not because their product is bad but because their lead flow is inconsistent and unqualified. This course gives you a practical, framework-driven system for generating a steady stream of the right leads across inbound and outbound channels. You will learn to define your ICP, design lead magnets, build landing pages that convert, run outbound campaigns, and measure cost-per-lead so you can scale what works and cut what does not.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Build a precise Ideal Customer Profile that filters out time-wasting prospects before they enter your pipeline

Design lead magnets and landing pages that convert cold visitors into opted-in, qualified leads

Run inbound content and SEO strategies that generate leads without paid spend

Execute outbound email and LinkedIn campaigns that book meetings with decision-makers

Qualify leads using BANT and CHAMP frameworks to prioritize your highest-value opportunities

Measure and reduce cost-per-lead while scaling the channels that deliver the best-fit buyers

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Know Your Buyer Before You Spend a Dollar

The biggest waste in lead generation is targeting the wrong people. These three lessons build the ICP and messaging foundation that makes every downstream tactic more effective.

3 lessons

Building a Precise Ideal Customer ProfileContent · 45 min

Preview Enabled

Crafting the Value Proposition That Makes Prospects Raise Their HandContent · 40 min

LMS Access

Channel Selection: Where Your Buyers Actually AreContent · 42 min

LMS Access

Module 2

Module 2: Inbound Lead Generation: Pull the Right People to You

Build content, SEO, and lead magnet systems that generate a steady stream of inbound leads without relying entirely on paid spend or manual outreach.

3 lessons

Designing Lead Magnets That Attract Qualified ProspectsContent · 50 min

LMS Access

Landing Pages That Convert Visitors Into LeadsContent · 48 min

LMS Access

Content and SEO as Long-Term Lead Generation EnginesContent · 52 min

LMS Access

Module 3

Module 3: Outbound Lead Generation: Go Directly to Your Best Prospects

Run effective outbound campaigns via cold email and LinkedIn that reach decision-makers, book meetings, and generate pipeline without being spammy or pushy.

3 lessons

Cold Email Outbound: Writing Sequences That Book MeetingsContent · 55 min

LMS Access

LinkedIn Outbound: Turning Connections Into Qualified ConversationsContent · 48 min

LMS Access

Referral Systems and Partner Channels: Your Highest-Quality Lead SourcesContent · 44 min

LMS Access

Module 4

Module 4: Qualify, Nurture, and Measure Your Pipeline

Turn raw leads into sales-ready opportunities using qualification frameworks, automated nurture sequences, and the measurement system that tells you exactly where to invest next.

3 lessons

Qualifying Leads: Separating Real Opportunities From Time WastersContent · 42 min

LMS Access

Nurture Sequences: Turning Cold Leads Into Ready BuyersContent · 50 min

LMS Access

Measuring Lead Generation: Cost-Per-Lead and the Metrics That Drive DecisionsContent · 46 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

lead generationICPlead magnetsoutbound salesinbound marketinglanding pagesnurture sequencescost per lead